In our latest podcast episode, we meet Reckitt's Cicero Hennemann. As the company's Marketing Technology Lead for Western Europe, Cicero focuses on the benefits of technology and how it can drive effective marketing and results. However, he warns about not doing tech for tech's sake!

Cicero's Shiny New Object is mobile - maybe not so new, but definitely ever changing. He's interested in how the rise of mobile apps and mobile marketing have had the potential for facilitating our lives and for enabling closer interaction between consumers and brands.

Listen to Cicero's thoughts on the future of marketing and his best marketing tips in the full episode.