Why do we separate our plastic but end up throwing it in the trash anyway? How can we work with cognitive bias to nudge people toward healthier choices? And how do urinal flies save thousands of Euros every year?Joost & Brian speak with Philip Jordanov, Cognitive Neuropsychologist at Neurofied. He answers these questions and discusses with us how understanding of human behavior can help us fight climate change.Key TopicsBehavior change, cognitive bias, sustainability, neuroanatomy, evolutionary psychology, dual-systems processing theory, mental models, Amsterdam Fashion Week, ethical persuasion, artificial intelligence, systems thinkingPhilip’s E-mail [email protected]

Thinking Fast and Slow, Daniel KahnemanOrigins of the urinal flyElephant and the riderEvolution and NeanderthalsIntro to Systems Thinking

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