Google Analytics is one of the most widely used digital analytics software solutions for analysing marketing effectiveness and website visitor behaviour. Google unveiled the most major upgrade to Google Analytics in its history two and a half years ago: Google Analytics 4, a new version that is considerably different and advanced from the traditional Analytics tools. It is so popular and widely used in the world that almost every ppc company in ahmedabad these days uses Google Analytics 4 to analyse the website behaviour and for analysing different metrics.

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