SI Brands Podcast

The Fish Friar is a Syracuse, New York restaurant that runs on some pretty tightly held values. These values have helped them navigate the challenges that the restaurant industry is facing during Covid-19. They will also help them continue to p

Leading Through Core Values with Kimberly Townsend

Jun 18th, 2020 1m 50s

In this episode, we speak to leadership expert, Kimberly Townsend about leading through core values. Kim is President and CEO of Loretto, an almost 100 year old adult care facility in Central New York. Recent events have posed unique challenges

Your Brand in this Moment

Mar 30th, 2020 11m 40s

With more questions than answers about where the world is headed, businesses need to get focused on what is possible in this particular moment. This episode looks at your brand in the current context and gives some advice on how to handle conte

A Fresh Take on the 8 Touch Rule

Mar 24th, 2020 22m 1s

When we let go of the ABC mentality and, instead, operate with the intention of creating a lifelong customer relationship, we develop a much more successful brand. Learn a fresh take on the 8 touch rule that creates value for your brand and a b

The Value of Research and Development With Sarah Hassler

Mar 9th, 2020 25m 2s

Research and Development is an often neglected step in brand and business development. Learn why it is important and how to implement in this discussion with Chef Sarah Hassler.