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a killer nephews. It's. Will

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come back to another episode. A sign

2:22

of the probes today in the guess

2:24

tear I have a chair, many seats.

2:27

Germany is a bread in image styling

2:29

professional who's been in the fashion industry

2:31

for over ten years, having previously had

2:34

for Gap things accessible luxury brand Banana

2:36

Republics. She was well on her way to climb

2:38

in the. Corporate ladder And it wasn't

2:40

until Germany style her roommate for

2:43

a speaking engagement that he realized

2:45

he was meant for more. So

2:47

in today's episode season a share

2:49

house he went from corporate to

2:51

launch seen her own styling business

2:53

Cg a Whole is he lost

2:56

states when he says seen as

2:58

a side opposed to support the

3:00

growing demands for her fashion forward.

3:02

I. After working ten

3:04

years, a gap in Germany stepped

3:07

off the corporate ladder and face

3:09

she created. Her own career

3:11

path toward full time with

3:13

Cheesy and Co in Twenty

3:15

eighteen, servicing clients in tech,

3:18

entrepreneurship and entertainment. But you

3:20

hear monkey wrench that relies

3:22

through her after she went

3:24

full time. And house he

3:26

hustles to make ends meet during

3:29

that time as. see work to

3:31

get back on her feet germany's

3:33

fresh approach to styling as personality

3:35

and authenticity defensive seem braces of

3:38

feel good timeless themed the her

3:40

look by using clothing sort of

3:42

like character and value and each

3:44

wardrobe solution is tailored to the

3:46

person allowing them to proclaim their

3:49

as them from the inside out

3:51

through the years the seen her

3:53

team has that marketing amazing puzzlement

3:55

st john c style see and

3:58

corresponded abby phillip for lim actress

4:00

Cherry Johnson, comedian Kevon Stage

4:02

and wife Melissa Frederick and

4:05

the largest black-owned Winters Robin

4:07

and Andrea McBride of McBride

4:09

sisters wines just to name a few.

4:12

So today we will get into

4:14

Germany's journey and so

4:16

much more. Let's jump into the interview.

4:24

Welcome Germany to the guest chair. Thank you

4:26

for having me. Of course.

4:28

Pre-show chat you guys who were talking

4:31

about the fact that I have actually

4:33

been following Germany's career for a while

4:36

and I do that sometimes you guys. So if

4:38

you reach out and I don't you know respond

4:40

right away sometimes I just want to lay low

4:42

and kind of stalk you a little bit and

4:44

then see how you evolve. So

4:47

I've been following her since she was styling

4:49

some of my friends who

4:51

are in tech or entrepreneurs and then

4:53

seeing her grow as she has and

4:55

go out full-time on her own in

4:57

her own business has been just wonderful

4:59

and inspiring to watch and I know

5:01

it will inspire so many other people.

5:04

So let's get into it.

5:06

Now you're always a stylish person.

5:08

I have a feeling you were one of those

5:10

best dressed in high school,

5:13

in college. I

5:15

was probably best dressed.

5:17

I've always been stylistically

5:19

inclined. The thing is

5:21

though. I like how you say that. It's

5:23

kind of crazy because I don't think it finally

5:26

blossomed until I moved to California.

5:28

I went to school a lot

5:30

of my elementary school years.

5:33

I was in private school and so

5:35

we had to wear uniforms and

5:38

I got a pastor and so

5:40

everything had to be buttoned up.

5:42

I couldn't wear skirts above my

5:44

knees. I'm from the South. It

5:46

was really like no

5:48

and then when I would try

5:50

to experiment with

5:53

my style, especially in high school,

5:55

my mom who is in finance

5:57

would be like you're not going

5:59

outside. with that on?

6:01

Absolutely not. Where

6:04

exactly that? So in college I was

6:06

experimenting a little bit. I actually went

6:08

to college as a bio-chem major. I

6:10

left as a fashion major. I want

6:13

to get into that we can but yet I

6:15

thought I was gonna be a dentist that was

6:17

not the God's plan for me and I moved

6:19

to California to work at Gap corporate

6:21

and it was less southern and less

6:23

but in the more casual

6:25

so I had to understand what my

6:27

casual looks like and then from that

6:30

point my style really blossomed and

6:32

I kind of started playing with

6:34

things and understanding what I really

6:36

liked. So yes I was always

6:38

the Southern Bill but end up

6:40

the prettiest dress when I

6:42

was living in the South and then once I became an

6:44

adult and could do things on my own that's when

6:46

I really started to get into

6:49

things that made me feel good and showing

6:52

up and then somehow became a stylist. I

6:54

don't really know how it all happened but

6:56

it is just wishes. Well that's what we're

6:58

here to unpack today and why did you

7:00

make the switch from like bio or you

7:03

know the choose Elaine for about 15 minutes

7:05

staring at him and he said I'm just gonna

7:11

drop out your biochemistry classes. I love that. It

7:13

was actually made for me. I was

7:15

at the ledge

7:23

he pushed me off the lid. Sometimes you

7:25

need that permission too because especially I know

7:27

when it comes to something like fashion right

7:30

just like you assumed it's easy you probably

7:32

also felt like oh this

7:34

is a real major well people respect this

7:36

right like you have those things that you're

7:38

wrestling with because of what is traditionally held

7:41

up with a theme. I'm glad

7:43

that you went after it and pursued

7:45

it from an academic standpoint

7:48

too right because talk

7:50

to us about what that was like actually studying

7:52

fashion and not just picking up one day and

7:54

saying well I like fashion so I'm gonna do

7:57

it for sure so

7:59

studying was very interesting

8:01

especially at the school that I went

8:03

to and so I majored not

8:06

in design but I majored

8:08

in brand marketing and management because

8:10

I wanted to be very smart about

8:12

it. Because at the end of

8:14

the day even if this doesn't

8:16

work out it is a more

8:18

specialized version of a business degree

8:20

if you will. Okay. So I

8:23

went in doing brand marketing and

8:25

management and so you learn about

8:28

the fashion industry you learn about

8:30

the retail industry and specifically so

8:32

a lot of case studies about

8:34

how Macy's became Macy's how coach

8:37

became coach and trying to figure

8:39

out how to find

8:41

white space opportunities in businesses and

8:43

so I was like oh like

8:46

I really enjoy this I really

8:48

enjoy the strategy of making a

8:50

business work and specifically for a

8:53

fashion autélie or for

8:56

a corporate retail space and so that really intrigued me

8:58

and I said oh I want to be a buyer

9:00

want to be a merchant I want to be the

9:03

one who puts the clothes into the stores for the

9:05

customer and I have my mindset

9:07

on that and so you of course you

9:09

learn about fashion and you learn about how

9:11

these entities became to be and you also

9:14

learn about garments and fabrics

9:16

and fabrication and how these work together

9:18

but I was so far away from

9:20

the design element and I was very

9:23

much so focused on the business of

9:25

it all and I love business and

9:27

fashion yeah so that's why I went

9:29

to Gap to become a merchant. So

9:39

you were at Gap for 10 years

9:41

what roles were you in while you

9:43

were there right? Like nowadays people don't

9:45

say anywhere right for two years even

9:48

so 10 years. What

9:52

was your trajectory while you were at

9:54

Gap? Yeah of course so I

9:57

started working at Gap because I was getting

10:00

into trouble as a teenager. Hi.

10:04

Yeah, I believe my junior year of

10:06

high school, my mom

10:08

was like, you're gonna work. Like, I'm

10:10

proud to talk to you. So I

10:12

applied to a few places and I

10:14

had a couple of friends in high

10:17

school working at Gap. And so I

10:19

started working at Gap Outlet in North

10:21

Carolina and stayed working through

10:23

there through college. They loved me so much. And

10:25

so they would let me come on the weekends

10:27

and work. And then I, yeah,

10:30

I spent most of my time in

10:32

retail. I mean, like in the retail

10:34

stores, the store associate. And

10:37

after graduation, I

10:39

was in between working, I was

10:41

interviewing for Kohl's corporate and

10:43

then simultaneously interviewing for Gap

10:47

for their retail management training program.

10:50

And Kohl's went on a hiring freeze.

10:52

So Kohl's actually presented me an opportunity

10:55

prior to Gap. Kohl's went on a

10:57

hiring freeze. And during that, I was

10:59

finishing up my interview process with Gap

11:02

Inc. where you go

11:04

through this rigorous program where

11:06

you spend nine months in

11:08

merchandising, production and sourcing. And

11:10

they call it like the Harvard of retail.

11:12

And so it was very much for the Hunger Games

11:14

going through that interview process. No way. It

11:17

was. I was like, this is too

11:19

intense, but I made it through. And

11:21

they usually only pull

11:23

candidates from Yale and Harvard, IVs, and

11:25

I'm like, I go to NC State,

11:28

but I'm somehow making it through each and every round.

11:30

I'm making it. And

11:34

so I ended up being

11:36

accepted into that program. And ironically, right

11:39

after I got accepted into the program,

11:41

Kohl's was like, yeah, we're so great.

11:43

We're so excited. And I was like,

11:46

I'm moving to California. I

11:52

was a retail management trainee for nine months.

11:54

And then at the end, you get to

11:56

decide what function of the business you want

11:58

to be in, whether it's Merchandising,

12:00

whether it's buying or whether it's

12:02

production. And I decided I wanted to be

12:04

a merchandiser. Of course, when I put my mind to something, I'm like, I'm

12:07

doing this. What

12:09

about merchandising did you like? I

12:12

liked being able to talk to the

12:14

designers about the garment, being able to

12:16

have the customer hat on and figure

12:18

out what works best for the customer,

12:20

analyzing the business, being able to talk

12:22

to the retail arm of

12:24

the business, because of course, like I used to work

12:27

in stores, so tell me how business is doing, how's

12:29

the product? But also

12:31

I liked seeing how the customer is connected

12:33

with the product, I really always enjoyed that.

12:35

And so I knew I wanted to be

12:37

a merchant, so I graduated the program, I

12:39

was a merchant at Old Navy Bayley, I had

12:41

a most amazing boss, and I

12:43

told her, I don't want to get

12:45

pigeonholed in the Bayley department. Because,

12:48

yeah, so kinda after, like

12:50

how retail corporate space works, is

12:52

you just kinda go up the

12:55

chain within that division, or

12:57

you can try to take the

12:59

risk early in your career, because then

13:01

people only know you as a men's

13:03

merchant, or a women's merchant, and when

13:05

it becomes time for me to get

13:07

promoted from assistant merchant to merchant, my

13:10

boss, she was very much so a

13:12

champion of what I wanted to do,

13:14

and so she said, hey, there's a

13:16

role at Banana Republic Women's and the

13:18

Women's Division, do you want to interview

13:20

for that? And so I said yes,

13:22

and so I ended my career as

13:24

a merchandiser within a gap at

13:27

Banana Republic. In hindsight,

13:29

thinking about what you were doing

13:32

in merchandising, is that kind

13:34

of what started to sow the seeds

13:36

of being a stylist? Because as you're

13:38

merchandising, you are kind of styling

13:40

the floor, right? You're styling the whole

13:42

store. Correct, exactly that,

13:44

and so they kinda play

13:46

into each other, so to

13:48

speak, and so the

13:51

merchant is the one who guides how

13:53

the aesthetic of the clothes is gonna

13:55

look, they're talking to the designers, they're

13:57

making sure that this makes sense. But...

14:00

the stylist is the one who helps it

14:02

sell, right? How does this look on the man? Right?

14:05

Because a lot of people, they go to stores and they're

14:07

like, I'm just gonna buy this off the man because I

14:09

don't wanna think about it. Right? But, and

14:11

I need this to make sense because I

14:13

don't know how to make it make sense.

14:15

And so I think in the

14:17

beginning, I was like, oh, these

14:20

two really, they work together very

14:22

seamlessly. And I hadn't actually thought

14:24

about being a stylist until I

14:26

realized that they had a leg

14:28

of that business within Gap Inc.

14:31

And so I had pushed Gap for

14:33

a long time, even when I was

14:36

a retail management trainee, I

14:38

said, oh, I'm very interested in like the

14:40

styling portion of the business, are there any

14:42

opportunities? And they had just filled a role.

14:45

And I think on

14:47

my way out, I was actually like very

14:50

interested in they didn't have any bandwidth financially

14:52

at the time. And so

14:54

I felt like the doors kept

14:56

closing within Gap specifically and they

14:59

were opening up outside

15:01

of the corporate space for me. And

15:03

so I do believe that they do

15:05

work together because I'm putting together pieces

15:07

that help make my clients look good,

15:09

that help, they help them show up.

15:11

And so I'm just thinking about this

15:14

a little more analytically and

15:16

more personally versus as

15:18

a whole for a company that is

15:20

using their analysis and data

15:22

to make money for their business.

15:25

Very smart. I just wanna pause

15:27

and highlight for a bit. So as

15:30

you are side hustling or figuring out

15:32

what you might wanna

15:34

do as you're exploring interest, see

15:36

what you can do internally too. It

15:38

might not always work out, but I

15:41

like that you explored like, okay, how

15:43

can I start to leverage what I'm

15:45

doing or interested in, what can I

15:47

do internally to grow here? And

15:50

there may not always be that

15:52

opportunity, but at least try and

15:54

see what all exists inside of

15:56

your company. Yeah, can we leave some tips if you

15:58

like it or not first. Right, right. Right. See

16:00

if you like it or not. It's so huge. Yep.

16:02

It's still get paid. See if you like it or

16:04

not. Like part of the side of the code ESO,

16:06

right? When

16:13

did you start styling people on the side outside of

16:15

work? Yeah, so of

16:17

course San Francisco

16:20

is Silicon Valley up and down,

16:22

right? Yeah, not being there is

16:24

one retail company in a sea

16:26

of tech spaces. And so I

16:29

have I had a roommate

16:31

who was going to a conference. She worked at Apple

16:34

and of course she had no idea She's

16:36

like, I don't know where to start. Can

16:38

you help? Like

16:41

you are good gas. Please help me. You

16:43

can help with something and so I took

16:45

it to a store We found some outfits.

16:47

She went to the conference and of course

16:49

everyone's like, oh my god. I love your

16:52

outfit She said oh my roommate put it

16:54

together with me. I can't take the credit

16:56

and so from there I

16:59

had this eureka moment where I'm also

17:01

living in California, right? People love wine

17:03

in California So I would have women

17:06

come to my house probably five or

17:08

six once a quarter and we would

17:10

talk about their body type We would

17:12

talk about style and we would talk about

17:14

hey if you're a rectangular shape or if

17:17

you are a pair This will

17:19

look best on you and this is why this

17:21

outfit may not look the best on you But

17:23

these are things that you can do to make

17:25

this work for you And so I was talking

17:27

about yeah, I would talk to him about

17:29

style. I called it sipping style, right? And

17:32

so we did them once a quarter

17:34

and that Took

17:37

a turning point where everyone was

17:39

like, well, I love what you're

17:41

doing from a cohort standpoint but how can

17:43

we work together personally and Then

17:47

all of my weekends were filled up with Me

17:50

going to people's houses and shopping

17:52

for them and there became a

17:54

moment where I had

17:56

worked with both in the st. John's

17:58

minty and And she said, I

18:00

really think you should work with Bose. And

18:03

I want to introduce you to, and there

18:05

was a, she

18:08

was speaking at an engagement. And so I

18:10

went to the speaking engagement, but as per

18:12

Bose, right, she really came for the speaking

18:14

engagement and she left. And I was like,

18:16

oh no, I missed my opportunity. But

18:19

she shared her email with me and

18:22

I sent a cold pitch to

18:24

Bose. And you know, she's

18:26

in marketing. So I said, I had to make this

18:28

really great. I made a video and

18:30

it popped up with outfits of how I

18:32

thought, like if she was going on the

18:34

news, if she had a speaking engagement, how

18:36

it would look. And then I ended it

18:39

with, do you want to roll with a G? And

18:42

the next day she said, get it on

18:44

the phone. I gotta touch it. I love that.

18:49

I love that. What?

18:52

That is so, so good. Like

18:54

I've never heard that before. That is

18:57

so good. You gotta

18:59

know who your clientele is. How you

19:01

gonna pitch the chief marketing officer extraordinaire

19:03

of so many major brands and come

19:05

with a, you know, a black, you

19:07

know, a bland email. But that's not

19:10

gonna do it. It was not gonna do

19:12

it. And so I've been

19:14

styling, I've been working with her for almost

19:17

10 years. And I think we're about two years

19:19

shy of 10 years. Yeah, it's crazy. And

19:22

so I was doing it on the weekends. Yeah,

19:25

I was doing it on the weekends. And after working

19:27

with Bose, it became like, are you

19:29

gonna be doing this on the weekends or are

19:32

you gonna start taking it seriously

19:34

and this be a full-time situation?

19:37

And so I had to decide and of

19:39

course we see what happens. Now

19:41

that went from my side hustle

19:43

to my main squeeze.

19:46

Yes, how did you prepare for that?

19:48

Right? Like on the financial side,

19:50

you know, you have some big decisions to make,

19:53

right? Like, yeah, you have a big client, but

19:55

you could always lose that client, right? So how

19:57

do you plan to cover your bills?

20:01

100%. So there was a, it was

20:04

a long time before I quit. So I

20:06

knew about two years. I probably

20:08

was styling for three years. And while

20:10

I was working at Gap, I knew

20:12

about at the two year mark that

20:15

I needed to start making some changes. So

20:17

I was having conversations with my mother who

20:19

I said earlier is in finance, right? She's

20:22

like, you got to save X amount

20:24

of money. You live in California, you got to start

20:26

saving, you got to start saving now. And so she

20:28

gave me a target that I

20:30

need to march towards. And

20:33

that felt good. But there's a quote

20:35

that's out there that says you can save like 50,000 and

20:37

lose it or you could say 5,000 and soar. And

20:42

so there's never really like the absolute

20:44

right time, right? But it feels more

20:46

comfortable if you have money to make

20:48

it. Right? Did you meet that target

20:50

or did you feel comfortable? Like, okay, you did. Not even

20:52

those doors. Sharon Jarrell does not

20:55

play. Okay. Money,

20:59

money, ladies is nothing. And

21:01

so I could not leave until I hit

21:03

that mark. And it was very, very beautiful

21:05

because that mark was around my 10 year

21:07

anniversary at Gap, which is wild because I

21:09

was 16 when I started at Gap and

21:11

then I left when I was 26. And

21:14

so every time I say 10 years, everyone's like,

21:16

wait, what? You look so young. How? I'm

21:20

wondering that too. Okay. So that makes sense. So

21:22

yeah, still 10 years. Yeah. It's still 10

21:24

years. I got my pin and everything on

21:26

my way out. And so yeah, we hit

21:28

that mark. We hit that target. And the

21:31

most beautiful thing about hitting that target and taking

21:33

that time was that I was able to leave

21:35

on my 10 year anniversary. Wow.

21:38

How poetic. I've also never heard

21:40

that. Like how poetic? Like it's

21:42

your anniversary. Everyone's there to celebrate.

21:44

You're like, all right. This was

21:47

great. No, I do. Oh,

21:50

I still do. A lot of

21:53

my, a lot of my team.

21:55

If you leave, you leave not

21:57

burning a bridge, right? Because No,

22:00

no, no. You always take a turn and

22:02

you have to knock on the supports again.

22:04

As much as possible. Now what else did

22:06

you have in place as far as your

22:08

business? So formalized business

22:10

structure? No.

22:17

No, no, I had a bank, I

22:20

literally had a bank account and I

22:22

had a bank account in a dream

22:24

and I was living in Oakland at

22:26

the time and I had my site

22:28

filled on Los Angeles. And so quit

22:30

my job and immediately moved to LA

22:32

and the only client I had in

22:34

LA was both. I'm

22:42

like, okay, what am I going to do now? And

22:45

so at that time I had to do a lot of

22:47

praying, a

22:49

lot of fasting. And so every day I

22:51

will wake up as if I was going

22:53

to work and I would go

22:56

to a Starbucks, I would set up my computer and

22:58

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23:01

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23:03

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23:05

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23:07

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23:10

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23:12

say, Hey, I've worked with both. I worked with

23:14

countless other women in the Bay area who are

23:16

in your space and I would love to work

23:18

with you. And so did it.

23:20

I was knocking on doors. I

23:23

use that. I use that 30 days. Okay.

23:26

Tip y'all. I hope you wrote that. Get that

23:28

premium. At least through the 30 day trial. They

23:30

still have it. I can't guarantee it's still there. I got it.

23:32

I don't know if it's still there, but Yeah.

23:38

Pay for it. You know, like 30 days

23:40

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27:14

So what was the result? Did people write back?

27:16

Did you get any? Yeah, people wrote back. So

27:19

I got a couple clients and

27:21

then of course, both has always

27:23

put my name out. And so

27:25

I was able to get clients,

27:28

but it took about six months.

27:30

And so I believe I started

27:32

working with after both Valisha Butterfield

27:34

Jones, I started working with Latasha

27:37

Gillespie, who is at Amazon studios.

27:39

And then things kind of took off and blossom

27:41

from there and then the pandemic. Right.

27:44

And so I was like, yes, yes,

27:46

yes, we're doing great. And then boom,

27:48

I was like, Ooh, okay. I thought

27:50

we were getting somewhere. Yeah.

27:52

How did you survive during the

27:54

pandemic? How did I survive? I

27:56

left Los Angeles. And so, yeah,

27:58

I left without the intention of

28:01

actually leaving. And so I usually, my

28:03

god sister and our parents, our mothers,

28:05

we do Mother's Day together. And at

28:07

that time, you know, we all thought

28:10

that by May, Corona virus was over. Yes. Yes.

28:15

I left Los Angeles in March 2020, thinking

28:18

that I would go back and I was

28:20

still home in like

28:23

well after May, no vacation in sight.

28:25

And my mom was like, you're spending

28:27

a lot of money just in rent

28:29

and you're not there and there are

28:31

no events happening. You're not making money.

28:33

What are you going to do? Are

28:35

you going to go back to corporate?

28:37

What's happening? And so I was door

28:39

dashing. Listen, I'm going to be the

28:41

most resourceful person. And so I was

28:43

door dashing and praying like God, you

28:45

gave me this dream. What's happening? And

28:48

I left my apartment. I

28:50

actually paid to get my roommate out of

28:53

the lease. That was a lot of money.

28:55

But you know, I was bleeding money.

28:57

And so I helped her get out of

28:59

the lease and left

29:01

Los Angeles and became a nomad for

29:04

three years. And right after

29:06

George Floyd happened, unfortunately, George Floyd did

29:08

happen. But all of my clients who

29:11

are who were in the diversity space

29:13

had to show up and be on

29:15

camera. And they're like, well, how do I do that?

29:17

Because I've been in the house looking crazy for the

29:19

past couple of years. And so we started

29:24

our virtual styling service after

29:26

that. And it kind of took off

29:28

from there. And so business had

29:31

been like really great, unfortunately, after

29:33

George Floyd. And so we were able

29:35

to start back and pick back up after

29:37

that. Okay. Wow. Wow. That is

29:39

some hustle. Like I wasn't expecting that. And I

29:41

thank you for your transparency. So you know, you

29:43

moved back home. So you were with your parents

29:45

at that point. Yeah, I was with my parents

29:48

at that point. And then you were doing DoorDash

29:50

to, you know, make ends meet. Oh,

29:52

yeah. I respect it. I respect

29:54

it. And then so as things started picking

29:56

up at that point where you just like, I'm

29:58

just going to stack as much as I can to

30:01

recruit what I lost and the

30:03

rent money I had to pay. Yeah. Yeah.

30:06

And my mom was like, she

30:08

said to me, we had a conversation.

30:11

There are a lot of people who

30:13

don't have the fortunate ability to move

30:15

back in with their parents and you do

30:17

so you should take advantage of this time as

30:20

you will. And so I stayed with

30:22

her for about three years and by state

30:24

probably after 2021 business was

30:27

skyrocketing and I was spending two days,

30:29

if you will, at home packing my

30:32

bags to go to my next location.

30:37

And I believe it was probably around this

30:39

time last year I sat down and I

30:41

was like, okay, God, like this has been

30:43

fun, but like I think somewhere I'm tired. My

30:47

friends would be like, hey, you left a

30:50

sweatshirt at my house. My

30:52

dad would say like, you have some shoes

30:54

here. And I'm like, things are everywhere. Like

30:56

I need to be somewhere where most of

30:58

my stuff is. And so

31:00

I moved to Atlanta in June

31:03

of last year. And so now

31:05

I just kind of travel when I need to,

31:07

but I have two assistants in Los Angeles

31:09

who pretty much hold down the fort.

31:11

And so I'm really only in LA when

31:14

I need to be there and I kind

31:16

of hold down the fort. Awesome.

31:19

Yeah. And you have a home base that's

31:21

yours. Oh my God. I was

31:24

thinking like, wow, that sounds pretty sweet.

31:26

Like you're just flying in and out.

31:28

You got staying at the parents'

31:30

house, stack, stack, stack. Like that

31:32

might not be a bad idea. It

31:35

isn't until it is. Right,

31:37

right, right. Right. I

31:40

know the sacrifice of that

31:42

though, like moving back home and as try as

31:44

you might, like they're just still thinking like they

31:46

can have input in your life here. Like, no,

31:48

no, no, no. I'm like, I'm going to go.

31:50

Okay. I'm 30. I'm

31:52

30. Okay. You

31:55

don't pay no bills. I pay what I need

31:57

to pay here and like this insight. meeting.

32:00

Yes. So I love that

32:02

business pick back up and at what point were

32:05

you able to start hiring these assistants?

32:07

Oh yeah, probably in 2021. So

32:09

early 2021, that's how good business

32:14

was in 2020, which is wild, right? And so in 2021,

32:16

I was able to hire my executive assistant who still has

32:25

been working with me. He's virtual, so that's

32:27

great. He kind of holds down the fort.

32:29

I don't really need anybody in person right

32:31

now. And then shortly after

32:33

that, my best friend who would

32:35

see the chaos that I had going on, I'm

32:37

very in

32:59

the, Nye and George, I

33:01

meant Nye in

33:03

the pandemic as well. And so when

33:05

I would go out to the bay for

33:07

photo shoots with the McBride sister, she would help

33:09

with that because that's where she was from. And

33:12

then George, we actually interned together

33:14

when we were in Los Angeles

33:16

interning with celebrity

33:19

stylists. And so we still work together,

33:21

but just

33:23

in a different dynamic, which is really

33:25

odd because we interned together and

33:27

now he works for me. Wait,

33:30

so when did you intern for the celebrity stylist?

33:32

Was this after gap? This was

33:34

during that six months

33:36

period where I was

33:39

emailing, cold emailing people

33:41

on the LinkedIn premium. And then

33:44

also I was like, okay,

33:46

when I'm not doing that, then how am

33:48

I getting experience? And so I got

33:50

the opportunity to work with a

33:52

Pujay Kulu who is an amazing

33:54

celebrity stylist. when

34:00

the music crew was now. Maybe that's where Epstein

34:02

has been, like inside. Yvonne Ordie, Jay

34:04

Ellis. So he

34:06

pushed me into the pond and I

34:09

was like, okay, cool. But also, celebrity

34:11

styling is so very much different than

34:13

the styling that I

34:15

do or did at the time

34:17

because now we also style celebrities, which is why

34:20

I kind of shoot myself in the foot of the

34:22

things that I say I won't do and then. And

34:24

then. And it's calling

34:26

you, it's calling you, you know. Yeah,

34:28

your gifts make room for you. And

34:31

so I was working with him for

34:33

about two or three months. And I was

34:35

like, I do not want to style celebrities.

34:37

Like, thank you for this opportunity. Why

34:39

did you feel that way at first? So

34:41

I started working with him during

34:44

award season and award season is a push.

34:46

Oh, crazy time. Right, crazy times. And

34:49

so we would have six clients on the

34:51

roster and you're going to showrooms, you're picking

34:53

up things from the dry cleanings, you're tailoring

34:55

things, you're taking things to the tailor, you're

34:57

meeting with these clients, it's very fun. And

34:59

so we had like six clients, they're like,

35:01

ooh, boom, boom, boom, boom, boom. We get

35:03

to client number six. And

35:05

he texts us like, oh, so

35:08

and so just fooling. We need you to

35:10

go do a fitting right now. And

35:12

I was going to bed and it would be like 20 hour

35:15

days and you're like, oh, but

35:17

no, I'm not going to bed. Okay, cool. So you

35:19

gotta go to the city and you go to the

35:21

tailor and then go to the dry cleanings and do

35:23

this and that. And I was like, this is just

35:25

too much. I like knowing my calendar. Like

35:28

I am a very anxious person. And so

35:31

like things need thrown at me. It

35:34

just doesn't suit well. I'm relating to this

35:36

so, so much right now. Like I

35:38

did a stint in the celebrity world

35:40

when I first graduated. And

35:42

you just articulated part of what was the

35:44

issue for me. I was like, when

35:47

do I get to breathe? Like I'm always

35:49

holding my breath waiting for like some emergency,

35:51

some fire to put out. It's always a

35:53

fire. It's always a fire. I'm always a

35:56

fire. I could handle it.

35:58

I'm like, so you didn't know you was going to bed? I

36:00

was like, you didn't know you

36:02

needed something to wear? Right.

36:05

You didn't think you would need shoes. You thought you could

36:07

go barefoot. Oh, okay. Okay. Got

36:10

it. Got it. So now

36:12

I got five hours to make something happen. Okay. Got

36:15

it. And so I just knew I didn't want

36:17

to work on the mediacy because my anxiety, I

36:19

just knew it would bode well. And

36:21

so I said, thank you for the opportunity. Great.

36:25

And then he introduced me to

36:27

my first celebrity client. I've

36:30

been kind of a style of celebrity since then. So

36:33

is it a good issue myself in the place? Yes.

36:41

And you know what else is interesting? It's

36:43

like you are working with people who are pseudo celebrities

36:45

too, like some of these major execs

36:47

like Pazoma, like at any point they could

36:49

be at the Oscars. At any point they

36:51

could be at the Emmys, right? The

36:54

line is kind of blurred. Yes,

36:56

very blurred, especially with the space that a

36:59

lot of my executives are in. And like

37:01

you said, they are pseudo celebrities in a

37:03

sense that Bose, she is one of the

37:05

biggest marketers out there. So if you're in

37:08

the realm of marketing, people love

37:10

Bose, right? And then of

37:12

course she's going to the Billboard award. She's going

37:14

to the Oscars, the Grammys, the Emmys. So I

37:16

was loving the fact that my executives were

37:18

still going to these red carpet events and

37:20

I didn't miss a red carpet moment. I

37:22

just didn't sell celebrities at the time. And

37:25

so that would be like, oh, I'm getting my

37:27

feel of having red carpet moments while still

37:29

not having to sell an exact

37:31

like celebrity quote unquote. Yeah. You

37:34

know what I love about your story and

37:36

the experiences you've shared with us? It's

37:39

you are not afraid to humble

37:41

yourself or do something different

37:43

in the meantime. Like, how

37:46

did you feel about that when here you

37:48

are, you've quit your job, you're like, I'm a stylist

37:50

now, but then you're interning. Or you quit your job

37:52

and you think you're about to, you know, you have

37:54

this major client and then boom,

37:56

you're working. Like, how do

37:58

you mentally handle this? I

38:01

think I mentally handle those shifts

38:03

through my faith. I

38:06

think that my faith is so

38:08

very much so important to me

38:10

in a sense that

38:13

I know that if he brought me this far, it was not for any

38:15

reason to leave me. So

38:18

there's got to be at some point there's going to

38:20

be a door, right? There's

38:22

going to be a way made. And

38:25

the funny thing is that

38:28

when I went to GAB corporate my first day,

38:30

I was like, oh my God, I

38:32

finally got to my dream job. And I heard something

38:35

whisper in my ear like, you're not going to be

38:37

here long. And I was like, what does that mean? Right?

38:40

What does that mean? What does that

38:42

mean? What does that mean? I'm going

38:44

to keep me there to, quote unquote,

38:46

prepare you, but really just hate. Right.

38:48

I'm like, you know what I mean?

38:50

What does that mean? And so like,

38:52

I also kind of think like, yes,

38:54

hate in a sense of like, am I

38:56

telling myself that like, I don't deserve this

38:58

or is God like, this is a precursor from

39:01

God saying like, okay, like this is cute now,

39:03

but I got something bigger for you on the

39:05

way. And so I'm

39:07

like, okay, it kind of made sense in the end

39:09

that I was not there long. I

39:11

think I only spent four years in the

39:13

corporate space and six of them were in

39:16

the retail stores. And I thought

39:18

that I was at my dream job. And then

39:20

I thought that I had made my way in

39:22

L.A. and then that was over. And then I

39:24

thought that I would be a nomad forever. And

39:26

I'm kind of like rooted now. And

39:28

I thought that I would never tell celebrities. And

39:32

so I always joke and say that, you know,

39:34

I try to make plans. God

39:36

laughed at every single day that I have never

39:38

tried to make it. So now I don't make

39:40

plans. And people are like, so what's next? And make five

39:42

years. I'm not saying it because God is, no, he's going

39:45

to shift it up. He's going to shake it up. I

39:47

don't have a plan. I'm just going day by day. I

39:49

have one day. I think

39:51

my face has like grounded me and you know, you

39:54

go up and then you got to go pray again.

39:57

You got to go get intimate with God again. And

40:00

like I think that's the only thing that has kept

40:02

me and it keeps me humble. That's for sure It's

40:06

humbling to know that we're not in control like

40:09

You could get on a good spree and feel like yeah

40:11

Yeah you know because I did this and that and that

40:14

and then like Life circumstances show

40:16

you that you truly are not in control like even when

40:18

you're in a good career Swing

40:20

so, you know having that

40:23

I'm a woman of faith to like, you

40:25

know having that guiding source to go back

40:27

to and it's like I don't know why

40:29

I always you know distance myself a little like

40:31

I get so happy. I'm like Then

40:33

like you get the reality check you're like, oh,

40:35

I gotta go back to I gotta go You

40:42

can enjoy this too much are you reading are

40:44

you in your wedding brain are you brain are

40:46

you trying to handle it yourself? Are you asking?

40:50

exactly. Oh My

40:54

gosh, I just love that about you

40:56

know your story your testimony I should

40:58

say it's definitely definitely resonated with me

41:00

today and Before

41:02

we get into the lightning round. I'd love

41:04

to know a little bit more about what

41:06

is the structure of your business today? So

41:09

if someone wants to work with Germany, right

41:11

and they're not a celebrity. How does that

41:13

process begin? We have

41:15

about three or four services

41:18

that we offer And

41:20

so we offer event styling both

41:22

virtually and in person

41:25

Okay, offer the in-person

41:27

event styling and then oh,

41:30

yes, I'm sorry I'll start over so we have

41:32

about four services that we offer we

41:34

offer event styling which is both in

41:36

person and Virtual we

41:38

also offer I

41:41

call them capsules, but I don't want people to get

41:43

hung up on Capsules

41:45

because I think they're very limiting. So

41:47

we offer a versatile

41:50

refresh of the wardrobe where

41:53

It's in person because we can't

41:55

do that virtually but we provide

41:57

the client with 12 versatile

42:00

outfits. I always say 12, but the client

42:02

walks away with a lot more than that.

42:04

I would say like 20 plus head to

42:06

toe outfits. And we take pictures of those

42:08

so that you have them in your arsenal,

42:10

even when I'm not there or a

42:13

member of my team is not there.

42:15

And then we also have closet curations

42:17

where we come and we look at

42:19

what you have. We take out

42:22

what you don't need. And then we roadmap

42:24

you into the things that you actually need.

42:26

So you can think methodically about your

42:28

wardrobe versus just buying on impulse

42:31

or continuing to make the wrong decisions

42:33

when it comes to your wardrobe. So

42:35

we try to educate you in

42:37

a way that makes sense in a way that you

42:39

can function when you don't have

42:41

the stylist with you. Right.

42:43

And so those are core

42:45

offerings to our clients. And so basically

42:48

you just fill out a form, you decide

42:50

you decide you want to work with a

42:52

DZ Co. You fill out the form. We

42:54

always try to make sure that it's a

42:56

good fit for both parties. So

42:58

we have that discovery call and you know,

43:00

I'm the only one who does the discovery call

43:02

because I want to make sure that like you

43:04

feel good about this new investment. And then also like

43:07

we got to invest time in you too. And so

43:09

I want to make sure that this feels good. And

43:12

even if like now on the form it says

43:14

like, do you want to work with Germany specifically

43:16

or are you open to working with a member

43:18

of the team? Because I cannot be everywhere at

43:20

one time. Although I curate pretty much

43:22

90% of everything

43:25

that goes out or I am looking at

43:28

it after my assistants have curated it

43:30

to make sure that it looks good

43:33

and it feels on brand for

43:36

not only the client, but also like Gigi,

43:38

like all the coke. And I got to

43:40

make sure this looks good. Right. And so

43:42

yeah, so you can decide if you want to

43:44

work with me personally or you want

43:46

to work with a member of the team and

43:48

then you know, we decided that's really good fit.

43:51

And then we go and we work together and

43:53

a lot of our clients are repeat clients by

43:55

a lot about 90% of them always come back.

43:57

Yeah, that's pretty much how to engage with us.

43:59

It's really easy. You don't got to

44:01

be a celebrity, I promise. Our core clients

44:03

are still our executives, our professionals, and our

44:05

entrepreneurs. Yes. So,

44:07

yes. And as a service-based business, how do you

44:10

plan for your financials

44:12

each year? How do you predict how

44:14

much you might make? How is your

44:17

financial model, right? Predicting how

44:19

much you might make and estimations and all of

44:21

that. So, we kind of divvied up

44:23

by a quarter. I always know that Q1 is

44:26

going to be remarkable, not remarkably

44:28

this year, remarkably, but Q1 is

44:31

always going to be strong due to

44:33

award season and then also people are

44:35

always thinking about... So, from

44:38

our celebrity perspective and our pseudo-celebrities,

44:40

they have award season, right? But

44:43

then also, in the beginning of the year, everyone's like,

44:45

oh, I got to think about my closet. I want

44:47

to think about, you know, how to show up better

44:49

in this new year. And so, we always get a

44:52

big boom in Q1, right? And

44:54

then we always know that Q2 and

44:57

Q3 are pretty much going to drop

44:59

off. And so, our numbers are going to be

45:01

a little bit more soft because the summers, spring

45:04

break, a lot of our clients are on

45:06

vacation. Got it. But then we also know

45:08

that, like, essence is doing that time too.

45:10

So, we're not going to plan like a

45:12

big dip in our numbers, but we know

45:14

that they're not going to be as big

45:17

as Q1, right? So, then

45:19

what are the other things that we can do outside

45:21

of our in-person, our virtual? And so, we

45:23

are actually this year adding in, like,

45:25

some educational aspects where if you want

45:27

to engage with us and just learn

45:29

about how to work on your

45:31

style and show up more effectively just to add

45:34

some more cash injection into the flow. But

45:36

also, like, to help other people who we

45:38

can't always touch. And

45:40

then Q4 is always strong because

45:42

we're back to events and

45:44

awards season. It actually starts in September

45:46

and it doesn't end until, like, March

45:48

of 2020 of the next year.

45:52

And so, Q4 is always really strong because there's

45:54

awards season and things back up. And so, we

45:56

know that financially our bigger numbers are going to

45:58

be in Q1 and Q3. For he needs

46:00

you to it you three. Are the

46:03

ones where we have to just be

46:05

a little more leans in the business?

46:07

Like I have to work a little

46:09

more and my assistance work a little

46:11

less. Often

46:15

yeah yeah. Within hostages see, smart

46:18

and deliberate about. you know? how

46:20

can we. Impacted business in other ways

46:22

To them the kid make sure that we

46:24

know if is my through he notes had

46:26

of mean the same numbers. Young I

46:29

like how you know you think about it and

46:31

you know you season you know what's hi Uma

46:33

with low. And. Was effective manner with

46:35

the Due to do that cast in Sex

46:37

and so that's another back simple as well.

46:39

like since of your year and on a

46:41

whole know your high seas of yellow seasons

46:43

and forgot what you can do for class

46:45

insects and so that's another tip will think

46:47

away from me Ceremony. Now

46:52

let's delve into a quick lightning round

46:54

uses going to answer the very first

46:56

thing that comes time I had are

46:58

you ready Admit. Radio. Ah

47:00

right. So number one, what is

47:02

a lease? or if that helps

47:05

you live Cd and co. That.

47:07

You can say with a fan of the products. Which.

47:09

Step Four Dead. Okay, Yeah,

47:12

Why? I feel. I guess

47:14

it helps you say blades how

47:16

you think about things. Financially Benches become.

47:18

A little bit more grounded and smarter

47:21

when you approach finances. Yes, for ninety

47:23

two from a business often presumably. Yes

47:25

Yes for sure. I assume recently be

47:27

read that was they like and the last year by any

47:30

Willamette into like me a man like me that much. Number

47:33

to cook. Who is a Man?

47:36

Celebrity? Black. Woman entrepreneur.

47:39

Who. You would wanna switch places with for

47:41

a day and y. O.

47:43

Farm we were. as long as

47:45

far we. Were

47:48

there with you know we were

47:50

always together when they. but anyway

47:53

I love her. She's a woman

47:55

of save the she's a woman

47:57

who was very company in I

47:59

know. Me home She a

48:01

Cia. Her audience, her product,

48:04

she, Knows exactly the room says

48:06

she. Is destined to be name in

48:08

lights. I'm like I don't drink. Whiskey

48:10

Brown was some whiskey. The second

48:13

songs are arriving at about one

48:15

inch. Why it you say? not

48:17

my seems really. Do. Any

48:19

with uncle near his main just

48:21

spiked helping. Mabry continues to grow

48:23

Annapolis. He just came out with her

48:25

own whiskey Am as a result of

48:28

you know, working with wearing with her

48:30

family company. Love it, Love

48:32

it. Number three on what's a non

48:34

negotiable part of your pay these days?

48:37

Working. Our Pk as if I'm

48:39

not working out. On. Bambee

48:41

mean Terry by. The

48:46

sword I'm in l a more

48:48

manageable ask our work out that

48:50

have my me time there are

48:52

the maximum you know function okay

48:54

listen and then number four when

48:56

it's a personal trainer about ceremony.

48:59

That has conservative. See your success. Oh,

49:02

I think my nimbleness flag when

49:04

staying nibbled a resourceful made some

49:06

of. The weather's warmer figured out

49:09

always and actresses of that. Summer

49:12

where enclosing hours. And

49:16

then finally. What is your party?

49:18

Men Vice were fellow women entrepreneurs

49:20

who wants to be their own

49:22

path but are nervous about losing

49:24

their steady paycheck. Yes,

49:26

Do it, Do It And they sell

49:29

a lil. Like I

49:31

said, don't burn the pages even if it

49:33

doesn't work. You can come back. You are

49:35

either figure out a way to where you

49:37

can do your. Nine to five and

49:40

then ah so you know still have your

49:42

side of so I don't think entrepreneurship and

49:44

I don't say. This and on say

49:46

this with Malice, it off season,

49:49

the time entrepreneurship is not for

49:51

everybody, it is tough been, so

49:53

you know it. You can still have

49:55

you assign us when keep. Your nine to

49:57

five won't go for it or he.

50:00

The way you know you can be

50:02

a ensure for newer inside your corporate

50:04

faith. Do that too So don't be

50:06

sad or don't beat up by yourself

50:08

if you don't do the full. Time

50:10

entrepreneurship route keep them. Benefits in

50:12

there and able to best was our

50:14

real they are real baby way like

50:17

you know if it's on your heart

50:19

to do it too late. Love

50:21

it and so thank you so much for

50:23

been in the guess tear. Where can people

50:26

connect with you and City and Co after

50:28

this episode? Yeah. You can

50:30

connect with Be via Instagram and

50:32

Germany and Discord. G or

50:35

via web. Sites and

50:37

Germany see that com

50:39

or jeezy and cove.

50:41

Secondly, it.coms I believe

50:43

they redirect. To each other's those

50:45

and either way you think is to

50:47

me. And then as a believe. Linked

50:50

in his Germany Gerald in then

50:52

T R Ale D because I

50:54

do not use. My last name these

50:56

days but yeah those are the the

50:58

big lane that went to take connect

51:00

with mean. Awry, I love it. We

51:02

will links to all of those. Guys in the

51:04

So notes. Again ceremony Thank you

51:07

so much! I'm glad we finally got so

51:09

tests help them learn more about her journey.

51:11

I was super inspired and I hope you

51:13

guys are as well. Have.

51:17

You as they have it has has.

51:19

The. Lowest

51:23

means I have to tell if you like

51:25

the so. Sure to subscribe

51:27

great and review. Apple Podcasts is.

51:31

Like you to find a so bad. If you

51:33

want to hear more from you can follow me.

51:35

On Instagram. As far as a

51:37

proof, fluff. On

51:40

Saturday newsletter at trying to

51:42

prove that he oh nice

51:44

Newsletter: Sign up you. Will

51:46

notice me. When I'm

51:49

up to personal lessons and my

51:51

business of so weeks again that

51:53

line has the pro that the

51:55

Oath Masks newsletter sign up. Hey.

52:02

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52:04

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52:42

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52:46

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52:48

ten or more resilient snare stories

52:50

and mythologies as as answering his

52:52

mom. And

52:59

there is a survival mechanism

53:01

where he always was. Everything

53:03

in size is just. Wrong

53:06

was more and more. Than

53:09

this year right now. And that

53:11

rising as sale here. He.

53:17

Can. He

53:23

can.