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0:36

Hey there, what's up? Thanks for tuning in today. My

0:38

name is Chris Gulliboe, your host of Side

0:40

Hustle School. Today we have a call from

0:43

Michael in Delaware. Michael

0:45

is interested in starting a podcast production

0:47

business as a side hustle. Well, that

0:49

sounds good to me. Michael's got the experience with

0:51

audio production, but he's not sure where to begin with

0:54

the business side of things.

0:55

And this is kind of a common scenario where someone has

0:58

a particular skill, they've got a technical

1:00

skill perhaps, or a skill

1:02

that they have learned, you know, either through

1:04

higher education or just through experience,

1:07

but they're not sure how to adapt that skill or transform it

1:09

into a business. So in this case,

1:11

you know, the podcast industry is booming, as I'm

1:13

sure you are aware, but that isn't always

1:16

good news for budding podcasters or producers

1:18

or engineers. And what I mean is sometimes

1:20

an industry can be booming in some ways, like,

1:23

you know, lots of podcasts starting. I forget

1:25

the number of podcasts are starting every day, but it's a

1:27

high number. But it becomes

1:30

oversaturated. So it's booming

1:32

in some ways, but oversaturated in others. Depends

1:35

on which part of the industry you're looking at. So in

1:37

today's episode, I'm going to share a couple of practical tips

1:39

and advice for Michael and for anybody else out

1:41

there looking to start or grow your own

1:43

side hustle. The detailed question and

1:45

my answer coming up in just 30 seconds. Stay

1:48

tuned. Want

1:49

to tell you about a new sponsor today. This spring,

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I'm

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excited about this going to help you stay on track,

1:58

reaching your goals and

3:26

I

4:00

think you have two approaches. You've got approach number

4:02

one, which is to go on Fiverr,

4:04

maybe Upwork as well, could be some other platforms,

4:08

these platforms where you can go and bid for jobs and

4:10

create a profile and build that profile

4:12

with reviews and such. So go on a site

4:14

like Fiverr, get ready to do a lot of small

4:17

jobs for a lot of small money. And

4:20

that also isn't bad, just to be clear. You're

4:22

not gonna make a ton of money, but it can be

4:24

helpful experience, like especially for someone

4:26

like Michael, who's new to the business world. There

4:30

are people on Fiverr that are doing, three

4:32

or four, sometimes more jobs

4:35

every day, again, for pretty

4:37

small money, but they are getting a lot of experience

4:39

through that and they are building up reviews. And sometimes

4:41

this leads to longer contracts. If

4:44

nothing else, it leads to that experience, but it can

4:46

also lead to contracts and contacts,

4:50

both of those. So that's a good approach for somebody who's just getting

4:52

started. Approach number two, which

4:54

doesn't have to be exclusive, by the way, like you

4:57

can work towards this as you're doing approach number

4:59

one. Approach number two is to create

5:01

a brand identity that focuses

5:03

on a high touch, higher end, kind of bespoke

5:05

service. And that's ultimately,

5:07

I think, what most people want if they go

5:09

into this kind of world. That's better

5:12

in every way except one. It's

5:14

better because it's more money, it's longer

5:16

term, it's sustainable and so on. So

5:18

what's not good, the only problem is, where

5:20

do the customers come from? Where are the clients?

5:24

Obviously, if it were easy, nobody would be doing $5 and $10 gigs on Fiverr.

5:28

You're gonna need to spend a lot of time marketing with

5:31

this approach, at least in the beginning. And

5:33

as part of that, reach out to everybody

5:35

you know, reach out to people you don't know. You

5:38

can try pitching professional podcasters

5:40

or anybody with a podcast that's kind of up and coming. Send

5:44

cold emails. Most of them won't go anywhere,

5:46

but maybe if you send 50 inquiries,

5:48

one or two will get a response. It's possible,

5:51

I hear stories like that all the time. Like

5:53

you said, everyone has a podcast, so maybe someone

5:56

needs help. Then you can start with that person

5:58

or those people and do a good job. charge

6:01

more than the low rates typically found on Fiverr and

6:03

build up from there. So I think those are kind of

6:05

the two paths which as I said don't have to be exclusive

6:07

necessarily. Michael good luck, let

6:10

us know what happens. Listeners if you have a question, side

6:12

hustle school.com slash questions. We'll

6:14

be featuring them throughout the year along with updates from listeners

6:17

as they launch their projects. Hey

6:19

whatever you're up to today be sure to take some time for yourself,

6:21

work toward a goal you believe in and of course come

6:23

back tomorrow. My name is Chris Gillibough, this

6:25

is Side Hustle School.

6:43

From the Onward Project