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0:51

How do you offer content strategy

0:53

services? not

0:56

just creating content, but helping

0:58

clients plan their content strategy. That's

1:01

what we're going to talk about here today. Very brief, action-packed

1:04

episode. Welcome back, Side Hustle School listeners. Today's

1:07

caller, Ethan, gives us an ideal example of how

1:09

to pivot a side hustle to match your evolving

1:11

interests and skills.

1:13

Now, he's been a successful freelance copywriter

1:15

for a while. That was side hustle number one,

1:17

or at least the most recent side hustle. But

1:19

now he's looking to transition into content strategy,

1:22

which, as I mentioned, it's where you're helping

1:24

clients not just with their writing needs, but also

1:27

shaping their overall content plan. And

1:29

if you want to get paid, this is something that can help you get paid

1:31

more. Not just doing all the low-level work, but helping

1:33

with something more strategic and hopefully

1:36

better paying.

1:37

Ethan is seeking advice on rebranding himself

1:39

and finding clients in this new space. So let's

1:42

dive in, share a couple tips that hopefully will

1:44

help him level up his hustle. It's all coming up after

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C-Y. That's S-E-E-W-H-Y.

2:35

Hello,

2:35

I'm Ethan from Denver. Big

2:38

fan for many years. I've been working

2:40

part time as a freelance copywriter for

2:42

a while. My side hustle focuses

2:45

on creating website copy, blog

2:47

posts, and email campaigns

2:49

for small businesses. Lately,

2:52

I've been thinking about offering content strategy

2:54

services to my clients as well. How

2:56

can I learn the necessary skills to

2:58

become an effective content strategist? And

3:01

what's the best way to package and promote

3:03

this new service alongside my

3:05

existing copywriting business?

3:13

All right, Ethan, thanks for the call. Thanks for the question.

3:16

Congratulations on the side hustle that you've built thus far.

3:19

And good for you on thinking where you want to go to

3:21

next. So many people start a project,

3:23

and they just kind of keep doing that thing without

3:26

any evolution or transformation or

3:28

next leveling. And it sounds like you

3:30

are making plans for, I guess, all

3:32

three of those, which is pretty cool. So

3:35

let's talk about content strategy

3:38

and making this transition. First

3:40

of all, familiarize yourself with the

3:42

ins and outs of that field, which of course

3:44

goes beyond writing. Content strategy

3:46

involves understanding the business goals, the target

3:49

audience, the overall messaging, what

3:51

does a business hope to accomplish? Business

3:54

wants to bring in more customers or clients,

3:57

strengthen the relationship between the existing customers

3:59

and clients.

3:59

sell more to those people. In

4:02

short, you usually want to have a comprehensive content

4:04

plan.

4:05

That's what a strategist does. There are a bunch

4:07

of resources online with LinkedIn Learning, HubSpot

4:09

Academy. They've got some great free tools

4:12

where you can build that knowledge more. And then, of

4:14

course, you want to update your portfolio to

4:16

reflect your expertise in content

4:18

strategy. You want to show or demonstrate

4:21

your ability in this field, your skill, especially

4:24

if you have any case studies that can highlight the impact

4:26

of your work on a client's business goals. Maybe

4:29

content strategy audits. This would be

4:31

a great transition or bridge to

4:34

go from you've got your existing clients

4:36

you've been doing writing for to saying,

4:38

hey, let's look at your overall funnel,

4:41

your overall output, like everything

4:43

that you have that you're publishing on social media, on

4:46

your blog, your podcast, your YouTube, whatever

4:48

it is. Just kind of doing an audit and seeing

4:50

what's working and what's not and maybe

4:52

some opportunities. I think that is a great

4:55

first step to actually begin offering

4:57

that service. And then, of course, at some point,

5:00

you want to promote your new services, whether it's that

5:02

or something else. Don't forget to update your

5:04

website, your email signature. Reach

5:07

out to those existing clients. Let them know about your expanded

5:09

offerings. I mean, this is the way,

5:11

essentially. This is the transition plan. And

5:14

I think it's really smart to be thinking this way. So especially

5:17

in this day and age with AI and so

5:19

many other things, going into the

5:21

role of strategy as opposed to just content

5:23

creation is smart. Good

5:25

luck, Ethan. Good luck, listeners. I'm cheering you

5:28

on wherever you are in the world, whatever you're up to. Happy

5:30

to help if I can. SideHustleSchool.com

5:32

slash questions. We've got a new episode every single

5:34

day. It's all completely free. You can listen wherever

5:36

you get your podcasts. Try to make it as easy as possible.

5:39

But that's all for today. So new episode tomorrow. My

5:42

name's Chris Guillebeau. This is Side Hustle

5:44

School.

5:45

GUITAR MUSIC

5:56

MUSIC project.