This week, Cole McCarthy joins Sierra to talk about Unconventional Paths in the music industry! Cole is a Content Creator & Cinematographer at UMG. Cole studied cinematography at the UCLA School of Film and Television. At UCLA, Cole developed his own unique style of creating striking images with a knack for immersive camera movement. Today, Cole works as a Content Creator for UMG’s Digital Studios team, where he works alongside some of the label’s emerging artists.

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