Listen as Bret recounts the rise and fall of his multi-million dollar company 1-800-GREAT AD. As an underfunded start-up, this small advertising business quickly grew to 5 million in annual revenue.  As a result of client acquisitions rapid expansion, 1-800-GREAT AD found itself relying on a small group of major accounts for the majority of its revenue. Suddenly, the company's sales dropped by nearly 90% in a single month. Learn how critical decisions made in the aftermath led to the company's eventual demise. We also talk about important lessons learned and how a new company was created out of the ashes. Enjoy and never give up!