We interview the founder of Alexander Pedals, Matthew Farrow. The slogan is "GREAT TONES. DOING GOOD." There is more to unpack and we get into it. Alexander Pedals builds hand-crafted effects pedals in Garner, North Carolina.
Matthew's younger brother Alex passed in 1987 from a cancer called neuroblastoma. Matthew has honored his brother but also honored humanity donating a part of the proceeds to charity. Since 2015, more than $20,000 has been donated to various charities. This is Matthew and Alex's story.