In this week’s episode of the SIMPLE brand podcast, I talk with Derrick Daye.

Derrick is the managing partner of The Blake Project, a strategic brand consultancy that helps businesses gain an emotional advantage, a distinctive advantage, and a connective advantage, moving them from brand awareness to brand insistence.

He’s the founder of Branding Strategy Insider - an online publication to help marketing-oriented leaders and professionals build strong brands.

Derrick and I discuss what goes into building a lasting brand that connects with customers and keeps them for the long term.

Here’s what we discuss:

• How brand strategy has evolved vs. what has stayed the same
• The best definition of a brand
• How to tie brand and business strategy together when starting a brand
• How branding and customer experience relate
• The best way to build a brand
• How to create a strong emotional connection with your customers
• Why storytelling is key to the brand conversation

RESOURCES FROM THIS EPISODE:

• Derrick's website
• Derek's publication - Branding Strategy Insider
• Derrick on LinkedIn