In this week’s episode of the SIMPLE brand podcast, I talk with Erik Huberman, author of The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar.

Erik’s the Founder and CEO of HawkeMedia, the fastest-growing marketing consultancy in the United States that’s helped develop marketing strategies for more than 4,000 businesses. Erik and I discuss the Hawke Method principles along with how any brand can apply them, no matter their budget.

Some of the topics we discuss include:

• The first thing brands need to consider if they want to grow
• How to understand your customer’s purchase cycle and consideration period
• Erik’s 3 principles of marketing simultaneously needed to acquire and retain customers
• The right tactics to take to grow awareness
• Don’t confuse your target audience and your brand persona - they can be different
• How to balance nurturing tactics alongside awareness tactics
• The need for using content as a way to nurture and create trust 
• Why 3rd party validation is an ideal way to build trust
• Over time, what you deliver consistently becomes your brand - good or bad
• How marketers can use AI in the right way to help cut through all the noise

RESOURCES FROM THIS EPISODE:

• Erik’s site - Hawke Media
• Erik’s book - The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar