In this week’s episode of the SIMPLE brand podcast, I talk with Evelyn Starr.
Evelyn is an author, brand expert, and marketing consultant with over 25 years of marketing strategy and research experience. She’s worked with a number of well-known brands including Hasbro, Gillette, and Dunkin. She specializes in working with “brands in adolescence,” brands that have stalled after their initial success.
And Evelyn’s the author of Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling.
Evelyn and I discuss her lessons from Teenage Wastebrand including the symptoms that adolescent brands display when they hit that awkward phase and start stalling. Fortunately, we also discuss the steps you can take to help your brand navigate through adolescence and come out stronger.
Here’s what we discuss:
RESOURCES FROM THIS EPISODE:
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