Intellectual property is something that so many people don’t understand – but it really isn’t that complicated and could have a positive impact on your business. Here is an explanation of the four main areas. And don’t forget – the governmen

Episode 5 : Listing the five things people buy to help you identify where you could generate new revenues

Jun 24th, 2019 8m 18s

We’ve broken down what people buy into five different areas. Most companies only earn money in one, or perhaps two of these. In this episode we explain what the five are and explore how you can find new ways to earn revenue by branching out.

Episode 4 : How to use our simple CAKE analogy to help you innovate – whether you are a business or a freelancer

Jun 24th, 2019 7m 28s

It can be hard to understand how to use your intellectual assets to develop new ideas for your business. But by listening to our CAKE analogy, you will never forget how! It’s a very easy methodology to put into practice that you can start to

Episode 3 : Do you understand what you are really selling? Are you selling a product or its benefits?

Jun 24th, 2019 3m 16s

This short episode looks at how best to understand the ‘why’ of what you do to add value to your business… and if you are passionate about it even better!

Episode 2 : What are your Passions, your Skills and your Talents? And how can they play into your business growth?

Jun 24th, 2019 9m 42s

We are all passionate about different things – but do your passions have a role in your business? And can you harness your skills and talents in inventive ways to grow? This episode helps you understand the difference and you can hear a great

Episode 1 : Using the unique story of your life, past clients and skills to build your business

Jun 24th, 2019 10m 14s

If you map your individual life and work history, you will discover that you have hidden value in your journey to here. By basing your work in your life trajectory, it can set you apart creating a business that no-one else can emulate. Here’s

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