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Alright , Mr . Simple Biz Sky . Let's guide

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to show.

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Hello everybody and thank you for tuning into

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this episode of the Simple Biz 360 podcast.

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This is episode two 16.

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So for those of you who've been with us since the beginning, we really

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thank you. We appreciate it. Uh,

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we are so excited in year five to be

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sharing with you, and it's a five minute format. It's

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fast. We try to just lay some questions

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out that you can ask yourself, and

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they're questions baked on continued

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improvement, but they're kind of centered on this whole

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notion of creating better experiences

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for our customers. We've been chasing this

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concept since 1988

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when I read a TARP study that simply

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said, 26 outta 27 people have

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had a bad experience, failed to

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tell the company that, you know, created that bad

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experience. And why is that? 'cause they don't expect

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anything to change. 91%

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of those unhappy customers, they defect,

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they leave, they never come back. A good portion

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of those go on to tell nine or 10 associates,

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friends, colleagues, neighbors, and 13%

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of those, 91% of the people who left,

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they go on to tell 20 or more

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people. So there's this infectiousness

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that happens , uh, to companies

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that aren't in touch with what's creating this

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bad experience. And our job

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is to talk about this, is to, to

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flush out some of these things that are causing

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or that could cause these bad

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experiences and get you to ask yourself

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questions at home and your place of

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business and your rocking chair and

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your lounge chair at the lake in the cabin,

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wherever. And man, come to terms with this

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and try to figure out ways you can

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prevent this from happening. So today we're gonna be talking

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about sending tracking and

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collecting on invoices. And you're probably thinking,

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what a , what a crazy, who doesn't

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do that? Well, let's, let's take my family

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and, and you guys have families, you got stories,

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you got business stories. Just check this out.

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I have a family member who paid

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for a wedding in the seventies. The reception

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was a $10,000 reception

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in the mid seventies. This was done out at the

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midea in a luxury hotel. And

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to this day, they've never

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been invoiced for that wedding. And

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my relative took pride in that. And you

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know what? That's crazy. How does that happen? Well,

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my book, I talk about it in my book about

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a contractor who just wouldn't send

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me an invoice. I had lunch today with a guy who

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said one of his clients one year didn't

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collect $30,000

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in invoice business. It was like, oh, well,

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you know, whatever. I just missed it. How

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do you miss that? You , you know, and it's,

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it's just so easy to , um,

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you know, I guess not have procedures

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and, and , and programs in place to protect

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against it. But guys, this is

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really crazy. This

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is happening at levels that

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are costing companies money. And

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uh , you know, I'm amazed that I'll do speaking events

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and somebody will raise their hand and say , oh my gosh, I

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had this problem for years. You're like, how

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is a cable company, a lighting company,

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a you know, electrical company, a

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, a , a , you know, a

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company that does gutters? I mean, it just

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goes on and on and on and on and on.

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So what do we suggest? Will you send

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them the, if you're gonna email 'em

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the , uh, invoice, make

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sure you also send them a copy

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of that invoice in the mail and make

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sure if it's an email that you send, copy

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yourself. It's just so easy, right?

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And set up a program that

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you can reconcile a transaction

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and you can make sure that that invoice

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has been sent both ways.

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And then you can start tracking it and collecting

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on it in a timely fashion and then track

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it for 30, 60, 90 days and older. Make

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sure you're looking at these open ar I mean so

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many little companies don't do it. You

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have to, you gotta get some help from the outside

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if necessary. But you've gotta do it. And make

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sure you ask

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for these payments. I

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mean, you just can't let it go to the win . This is

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what brings co companies, small

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little companies to the business graveyard. It

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happens. So it's not really creating a

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, a better experience for your customers,

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but it is. 'cause if you're a good little company,

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you're gonna be around to create

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better experiences for 'em later. We don't

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wanna see you go to the business graveyard,

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so just think about it. But you know, please

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send track and collect those invoices.

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You'd be shocked at how many companies don't.

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So today we're gonna end with this little look at Fillmore

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East, Fillmore West. We're gonna go back to west, we're

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gonna go back to Van Morrison outta

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Ireland. He graced the stage on

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April 24, 20 fifth , 26th . He

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does a version of come running

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to meet . It is just awesome. Enjoy

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it. We will see you in 168

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hours .