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Hello everybody and welcome to the Simple Biz 360

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Podcast. We are in episode two of

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a six part series. This is

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called The Experience Economy. Stick

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with us. We'll see you in a minute. Hello

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everybody. My name's Jeff Mason. I'm your host today

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on the Simple Biz 360 Podcast. We

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are in episode two of a six

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part series, honing in on the Experience

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Economy. You can find us on YouTube , uh,

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rumble tv, IGTV, and 28

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audio platforms. So we thank you

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for being here and, and we really , uh,

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are excited today to call this episode's

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called Embracing the Experience Economy.

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So, the first episode was acknowledging lasted

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a little bit more than five minutes. I assure you today

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is gonna be just five, but today we're

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really asking you to, you know, now that you've

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acknowledged that there is this

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thing called the experience economy, now we

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have to embrace it and figure out

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how to prosper, figure out how to monetize

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in this, figure out how to be successful, figure

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out how to make our

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companies fit into this,

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this puzzle of the experience economy.

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So it's really about answering the call,

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okay? You know, if you agree that it's,

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it's it's there, it's existing, we

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have to cater to these, you know, experiences

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that we create , uh, with our

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customers, and this is the way we lead ourselves

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into repeat and referral business, then

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we really ask you to look at your centricity.

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Is your company stacking

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the eccentricities, right? And

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we would really argue that if you

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are doing things as a customer

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centric company, great, you're

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on the right track. If you're doing things as

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a company centric company, you

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may really wanna , you know, take that weekend at the cabin

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and think through this a little more.

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And , and what do I mean by that? Well, I , I , you know, somebody was

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telling me a story about a public company recently that,

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you know, they, they started out the, the , um,

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annual meeting and the CEO

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came out and he said, Hey, you

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know, thanks everybody for being here and, you know, we wanna

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make sure this year that

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we do everything we can to make the shareholders

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happy, okay? You

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know, it's a public company. I , I , I get it

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to a degree, but, you know, make the shareholders

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happy or make the customers happy,

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and that will result in making

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the shareholders happy. So I think it was a

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little inverted. There's a lot of inversion going

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on out there. And the first thing we would say is,

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if you really wanna fit in and

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you really wanna make the experience economy work,

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what we've seen, what we've

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read, what we've heard, what we've talked to other people about

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is the companies that stack the centricity

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the right way. And if you stack your customer

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centricity before your , uh,

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com company centricity, you're , you're

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doing the right thing. You're putting the proverbial

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horses before the cart. And

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then this whole idea of serving people, you

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know, we, we love to go back to the big dig. You

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know, you want a big company's take on it. Boom. Let's

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show you Starbucks 1995. They

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do the big dig, right? They, they go on this

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long research project, their marketing

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department to figure out the brand DNA

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, and they come out of this thing and they realize they're

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an atmospheric brand. And

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one day Mr. Schultz is grabbing a cup of

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coffee in Seattle from one of the local baristas,

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and he says, Hey, what's what , what

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do you really think that Starbucks DNA

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is? And you know what this, this barista said?

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He said , it's really easy, Mr. Schultz, at

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Starbucks, we don't serve

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coffee to people. We serve

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people coffee. So we're all

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in the serve people business.

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And, and if you can, if you

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can make that customer centricity

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stacked on top of the company centricity,

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right? So you're focused on the customer,

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and if you can see things the way the big dig

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resulted in seeing things and this barista

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seeing things, right? We're

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all serving people. So if we can go

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in into this whole, you

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know, developing of a mindset to

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do business in the experience economy, then

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a central part to this. And

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really the epicenter of it is

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going to be, you know, embracing

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it from the customer's point of

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view and delivering whatever you

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do, how , however you deliver

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it, do it in a way that aims

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at trying to create a good experience for them.

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Again, we , we mention, you know, every time we talk

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about this, we, we we're gonna mention a song

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that kind of highlights the episode. You can kind

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of connect it in your own mind . So , so the first

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one was why I Can See Clearly Now by Johnny

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Nash. Well, this is If You do things this

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way, the Allman Brothers Trouble No More

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their first album, right? 1969,

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great tune Trouble No More. We will see you

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for episode three of se of the six

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part series next week in 168

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hours .