We kick off 2020 with a look at the world of financial services – from retail and private banking, to asset and wealth management, fintech and insurance. Specifically, we explore how the talent of tomorrow – the students and post-grads who are

Brand Architecture - Cleaning house or clearing out?

Jul 10th, 2019 21m 16s

We look at a world that can sound really rather dry but is filled with opportunity and impact - the world of brand architecture. From figuring out where a new acquisition sits in your business, to making sure a new business unit is not cannibal

Credibility without a coat of arms

Mar 9th, 2019 20m 41s

Our latest episode has been a long time coming but we are thrilled to be back on track. In our latest episode of Simplicity Talks, we chat with Mike Scott, head of creative for Siegel+Gale in Europe, and Will Bosanko, our brand associate, on th

World's Simplest Brands

Nov 27th, 2018 23m 55s

Nearly 16,000 participants, 9 countries, 800 brands - this is the Siegel+Gale World's Simplest Brands - a deep dive into the brands that are delivering simpler experiences for consumers which is driving loyalty and a premium for their products

Empty Vessels Make the Most Noise?

Oct 2nd, 2018 27m 45s

New logos, new identities, new mistakes? We've just had the seasonal circus of fashion weeks in New York, London, Milan and Paris. The world of fashion and retail seems to be in a constant state of flux as brands and retailers try to figure out

The Wonderful World of Naming in China and the West

Aug 6th, 2018 25m 4s

What's in a name? More than you might think in fact. In this week's Simplicity Talks we are crossing continents, languages and emotions to discover the opportunities and pitfalls for brands when it comes to naming their business, services or p

A Crisis of Trust?

Jul 1st, 2018 23m 5s

We delve into an apparent ‘crisis of trust’ facing some of the biggest industries and names out there. From the big four to big pharma, we are looking at how players are battling against a loss of trust, how trust relates to brand equity, the r

The Sea of Sameness

Jun 12th, 2018 22m 38s

In our inaugural episode, Robert Costelloe and Mitchell Kirkham-Cooper speak with John Matthews, Siegel+Gale’s Strategy Director for Europe, and Camilla Butcher, a strategist in our London office.This week we discuss casual dining and those U

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