Sara Elkins, Vice President of Digital for Shaker Recruitment Marketing 

In this insightful conversation, Sara Elkins, an expert in recruitment marketing, shares her perspective on the essential components of a successful recruitment marketing program. She emphasizes the importance of starting with a strong employer brand, aligning messaging with the target audience, and leveraging various digital strategies to attract and engage candidates effectively. Sara discusses the role of programmatic advertising in recruitment, highlighting the challenges of targeting in this field. She also reveals her strategies for staying updated with the ever-evolving trends and technologies in digital recruitment. Tune in to gain valuable insights into the world of recruitment marketing.