Chad Hallert, Chief Marketing Officer of Good Giant 

Join Chad Hallert, a seasoned expert in the field of travel, tourism, and gaming marketing, as he shares his passionate insights on the challenges and opportunities in this dynamic industry. Chad discusses the importance of adopting an omnichannel and customer journey-focused approach to campaign planning, bridging the gap between traditional and digital media. He highlights the significance of culture and client buy-in when implementing these strategies and provides real-world examples of successful campaigns. Chad also emphasizes the value of thorough testing and measurement to optimize marketing efforts. Discover how to unlock the full potential of your marketing campaigns in the travel and tourism sector with Chad's practical advice and expertise.