If you’re an online business owner, you’ve probably heard that creating an online course is a great way to “make money in your sleep” by sharing your knowledge and expertise with your audience! But you may have realized that creating an online course is a big time and money investment — if you want to do it well. And so “Create My Online Course” continues to languish on your To-Do List!

Today on the Simply Biz Besties Podcast, Shelley and Francesca are talking about Small Digital Products. And if you find the idea of teaching your audience appealing, but have found online course creation a bit intimidating or too much of an investment of time and money, then this one’s for you!

Small Digital Products are also a great idea for service providers who are offering one or more high-ticket offers, and are consistently getting the objection that people can’t afford their offers, or they don’t want to commit to a 4, 6, or 12-month program.

Why? Because a Small Digital Product starts the customer journey. People are actually handing over their money (rather than just claiming a freebie), so they legit become your customers. And once a customer has bought from you and likes what you have to offer, they are very likely to buy a second time.

There are tons more reasons why a Small Digital Product is a great product offering, and the Simply Biz Besties go through all of these and how you can use Small Digital Products strategically in your business.

And in true Simply Biz Besties style, we’ll break down all the things you DON’T need for your Small Digital Product (we’re keeping it simple, people!) — and the few things that you actually DO need to get your Small Digital Product out into the world. Pronto.

For show notes, go to Simply Biz Besties.