Simply Designed Life Podcast was created to serve women entrepreneurs who want to simplify their busy lives in order to make room for the things that really matter. The show includes inspiration, motivation, and everyday tips to help us live according to our values and purpose so we can truly thrive and help others thrive as well. The show seeks to provide coverage from amazing entrepreneurs, creatives, world travelers, and game changers with platforms both big and small. It also strives to provide a different angle not normally seen from the more established experts, as well as insight from emerging, under-the-radar voices, also offering valuable life and business lessons. Topics include productivity, organization, personal development, entrepreneurship, and small business. It also includes conversations around parenting, travel, mindset, connecting and anything else that comes up. Podcast Host Lori Rochino’s own struggle with information overload led her to the organization and productivity world where she aims to use the 80/20 rule (Pareto Principle) in almost everything she does. She is the author of Fifty Shades of Simple: How to Prioritize in the Age of Information Overload. She has a corporate marketing background and her work has appeared in national (SUCCESS, Huffington Post, YFS Magazine), trade, and local outlets. For more information, visit SimplyDesignedLife.com.