During Truora’s first year, they raised no money. Four years later, this customer-engagement and WhatsApp-first startup has come a long way, with 8M USD in ARR, 14M USD in revenue, and presence across seven Latin American countries.

Co-Founder and CEO Daniel Bilbao shares his tips for founders looking to succeed:  

• Hire the best people you can. Talent comes first; good recruiting never fails.

• Do the homework beforehand. Spend time on the setup and talk to founders before going to market.

• Don’t avoid the “no”. If you tell someone all the cons and they’re still interested in your product or service, the deal is likely to go through.