Sales is merely a transfer of belief: You transfer your belief that you can solve a problem for a dog owner TO a dog owner.There are SEVEN things that a dog owner must believe in order to buy your products and services. In this episode we go

Six Figure Dog Business - Episode 94 How Much Do You Follow Up?

May 3rd, 2022 33m 35s

As a dog training company we’ve been able to grow to do multi-millions in revenue per year. Is it because we’re WAY better dog trainers? Not really. Is it because we’ve got a WAY better website, or branding, or a really attractive model push

Six Figure Dog Business - Episode 93 How to Use Online Advertising to Grow Your Dog Business

Mar 29th, 2022 35m 16s

Business owners everywhere are using, or considering using, Google, Youtube, Facebook, and Tik Tok to advertise their businesses. When it comes to advertising a pet business, however, there are unique considerations to take into account.In t

Six Figure Dog Business - Episode 92 Borrow My Sales Process to Increase Your Closing Rate

Feb 25th, 2022 38m 49s

Sales training is what I call ‘low hanging fruit’. Dog business owners are always looking for new ads or new content or new ways to get interested people to come to their business. But they don’t seem to spend any time learning how to be grea

Six Figure Dog Business - Episode 91 Sales Training- Using Questions to Share Value

Sep 23rd, 2021 32m 40s

One of the big challenges pet professionals have is helping people see the value in what they offer. Why should someone invest big bucks with you? Oftentimes professionals will attempt to solve this issue by telling. Telling more about what t

Six Figure Dog Business - Episode 90 Team Building- How to Solve Problems as You Grow Your Team

Jun 30th, 2021 30m 22s

One of the most amazing thing I’ve seen as I’ve worked with various dog businesses is their growth. It’s so cool to see a dog business growing and hiring new staff. But this is also one of the biggest challenges business owners have.Because

Six Figure Dog Business - Episode 89 Grow Your Dog Business With Google Ads

May 18th, 2021 39m 47s

Adam Katz is a long time dog trainer and marketer and has sold millions of dollars of his own dog training products and services as well as millions more for other dog training, boarding, and daycare businesses using Google Ads.While Google A

Six Figure Dog Business - Episode 88 How to Deal With Adversity in Our Dog Businesses

Apr 14th, 2021 34m 10s

This episode is definitely a different one. In this episode I get really vulnerable and open up about the major challenges I've had in my dog training business. From being betrayed to being the one who betrays, from huge financial loss and ma

Six Figure Dog Business - Episode 87 Zoom Room Revisited- 10 Years Later

Feb 17th, 2021 29m 45s

Ten years ago we talked with Mark Van Wye of Zoom Room. It was a great show and new franchisees of Zoom Room actually came on board because of that show. But a lot has changed in 10 years and the company is now franchising all over the countr

Six Figure Dog Business - Episode 86 Pet Retail Riches- How Money is Made By Going Retail

Feb 5th, 2021 27m 49s

Basel Nassar was one of the original founders of Greek Gods Yogurt, which is now a multi-million-dollar brand sold in grocery stores all over the world. After selling that company for a sizable fortune, Basel decided to start another company, B

Six Figure Dog Business - Episode 85 How to Survive and Thrive in 2021

Jan 11th, 2021 31m 35s

Saying that 2020 was an odd year for business is an understatement. We all know that the year threw us about a million curveballs. But what good is adversity if we don’t learn from it? I’m going to tell you in this episode what I learned in 2

Six Figure Dog Business - Episode 84 How to Save Your Business Through Coronavirus

Apr 29th, 2020 32m 10s

This was a tough episode to do. Things are hard out there. But there are some silver linings and things you can do right now which will help you survive or even thrive during Coronavirus. Listen in on this episode to see how some businesses

Six Figure Dog Business - Episode 83 Automation or Optimization

Mar 25th, 2020 30m 28s

I LOVE automation. It makes my life easier in running my businesses. In this episode, though, automation takes on a new light with pet business software expert, Shane Whelan.Shane's take on automation is that it should be more of an OPTIM

Six Figure Dog Business - Episode 82 Let's Talk Data!

Jan 6th, 2020 33m 37s

Big Eye Agency is a large firm dedicated to helping businesses grow using cutting edge marketing and data. The agency recently did a study of pet owners to determine trends, how they're spending money, where they're spending money, and who is

Six Figure Dog Business - Episode 81 $20k Raise While Working HALF as Much?

Oct 16th, 2019 40m 42s

Lance is a Colorado based dog trainer who was burned out on doing lots of board and trains, lots of stress, and lots of long hours. He was making good money, about $160k per year, but he was losing passion for the dogs and working sunrise to la

Six Figure Dog Business - Episode 80 How To Do ‘The Stack’ To Sell Higher Ticket Programs

Sep 13th, 2019 32m 59s

Do you get people saying your services are too expensive? Or they just don’t understand the value of what you’re offering? There’s a very simple technique called The Stack that can help you present your services in a way that makes a lot more

Six Figure Dog Business - Episode 79 500 Visitors Equals $10k

Jul 12th, 2019 32m 8s

When most dog businesses try to grow their revenue or at least have consistent revenue they ignore the math and go for a lot of activities that don't produce revenue. But, if you understand and can apply simple math you can turn 500 website vi

Six Figure Dog Business - Episode 78 Why Your Advertising is Failing and How to Fix It

Jun 21st, 2019 29m 34s

Very few dog business owners advertise because the advertising they’ve done in the past has failed. There are six reasons WHY your advertising has failed in the past and in this episode I share how to fix each one. Imagine having a system whe

Six Figure Dog Business - Episode 77 Grow Your Business By Paying the MOST for Things You Need

Apr 10th, 2019 28m 11s

If you want to grow your business you have to STOP trying to spend the least on the things you buy for your business. You have to figure out how to pay MORE if you’re going to grow your income. Don’t believe me? I can prove it in this episod

Six Figure Dog Business - Episode 76 Your Dog Training Program MUST Have These Four Things

Mar 11th, 2019 26m 59s

Okay, okay. No, your program doesn’t HAVE to have these things... Unless you want to charge more, help your clients more, make a bigger impact, and compete with other dog trainers on a whole new level. If you want those things then this episo

Six Figure Dog Business - Episode 75 How We’re Able to Sell Over $100k Every Month of Dog Training Using the Telephone

Jan 28th, 2019 34m 57s

We’ve been able to grow our business to where we’re doing over $100k per month in dog training sales and I’m closing all of those sales over the phone. No in-person sales. Want to hear how we do it? Listen in.More details on this episode

Six Figure Dog Business - Episode 74 How We Went from ZERO Puppy Training Sales in One Year to Well Over $100k the Next

Jan 16th, 2019 30m 28s

Puppy training WAS the bane of my existence! Even though we had a successful company I couldn't figure out HOW to sell puppy training in a way that I felt was ethical and worth the price tag we HAD to put on it.Once I figured it out, though,

Six Figure Dog Business - Episode 73 How to Write a Money Page That Acts as a Virtual Salesperson

Jan 29th, 2018 26m 31s

Every website NEEDS a money page that attracts prospects in, educates them, gets them excited to work with you, and gets them calling or emailing you right away. A good money page can be the difference in THOUSANDS of dollars in revenue. List

Six Figure Dog Business - Episode 72 What I Would Do If I Started Over

Jan 11th, 2018 25m 3s

Having sold millions of dollars of dog training over the past decade I've realized that MOST of what we do to grow our businesses is pointless and counterproductive. I've stripped away all the stupid stuff I've done and in this podcast I'll sh

Six Figure Dog Business - Episode 71 How to Sell Big Ticket Group Dog Training Classes

Nov 1st, 2017 30m 44s

Right now we're getting $900 per person for our group classes. We'll soon be getting $1000. Want to find out how? Listen to this show and I'll share the five things that you must have if you're going to sell big-ticket group classes.More d