We’ve all seen those infomercials at 3am talking about how their product is going to change your life, and they all have one thing in common; testimonials. There’s a reason for this, they work! Even though an expert can explain to you till they’re blue in the face how their product or services will benefit you, it’s easy to dismiss because they’re already good at whatever they’re selling. And that’s not relatable. In order to reach a wider variety of clients, they need to be able to see someone like them achieve the goals they didn’t think possible for themselves. Listen in as Tony talks about how to get these testimonials and how to use them to attract more clients.

•  What exactly are testimonials?

• Why emotional relatability is effective

• How to get a testimonial

• What to talk about in a testimonial

• How to advertise with your testimonials

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