It’s not enough to say that you’ll help others lose 20 pounds in 7 days as a fitness or health coach on your sales page. In fact, this might not even work or provide guarantee. As a coach or consultant, you don’t want to promise things that can’t safely be guaranteed. You have to provide real results and prove what you can deliver. In this episode, you’ll learn why focusing on the end results is crucial for your coaching business.

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