This season, we’re looking at how to develop a marketing-driven sales enablement strategy for your company. And the first thing you might be asking yourself is, ‘What exactly is sales enablement?” Well, great start.

Sales enablement is the processes, content, and technology that helps sales teams sell efficiently and at a higher velocity.

You can think of sales enablement as a cohesive unit, between your sales and marketing teams, with its own shared language and goals.