In this episode, we speak with Paul Upham a Senior Principal within the Smart Device Technology Center at Roche/Genentech.

Paul gives an overview of what the new digital world of pharma looks like and what it means to serve patients using digital solutions. You’ll also learn about the importance of adopting behavioral neuroscience principles to drive a positive impact on patients and physicians.

Tune into the podcast and also hear about Paul’s journey of stumbling into software and medical devices after pursuing a double major in cognitive science and piano in college.