Peloton thought it was selling boutique at-home fitness to busy parents. Instead, it created an entire community. But it also hit a few bumps on the road to success. Podcast production by Jess Miller and Cleo Levin.Slate Plus members get ad-free podcasts and bonus episodes of shows like Dear Prudence and Slow Burn. Sign up now to listen and support our work.Learn more about your ad choices. Visit megaphone.fm/adchoices