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Sounds. Music, radio, podcasts.
1:21
Hello and welcome to the BBC Radio
1:23
4 series Toast where we look at the
1:25
amazing businesses or products that had all the
1:27
promise to deliver, only
1:29
for them to one day end up toast. I'm
1:32
Sean Farrington. With me is Sam
1:34
White, entrepreneur, self-made millionaire, jet setter.
1:38
Hello, Sam. You're getting bored of saying that now, aren't you? Yeah,
1:41
I mean, I was sick of saying it when I was talking to you and you were in Sydney. Sam,
1:45
as ever, doesn't know what business or products we're
1:47
going to be talking about today. She'll
1:50
hear what you hear coming to conclusions along the way. Let's
1:53
get into it. Right.
1:56
This one was a much loved
1:58
retailer. that first
2:00
popped up in the UK in 1962. It
2:02
was an American business so
2:05
brought with it some typically American
2:07
ideas. Huge stores was one of
2:09
them. We're talking about the
2:11
supermarket sector. People get quite nostalgic idea
2:13
about where McGrand chopped. Safeway.
2:18
Oh Safeway yeah. Gosh
2:20
I've not heard that name for
2:22
a very long time. It was like you
2:24
just remember the first love of an old
2:26
friend. So Sam remembers it. If you never
2:28
had the pleasure of experiencing the Safeway store,
2:31
this might paint a picture for you. The
2:33
toast team spoke with Scott McGlynn. He and
2:35
his family would shop in Safeway. He recalls
2:37
what it was like going to his local
2:39
store. When I was a kid,
2:42
literally that was our like Saturday day
2:44
out with my family. Safeway
2:46
always just had like everything. I
2:48
bought my first hubbers bicycle, yeah,
2:50
CD there and the movie as
2:52
well. And where
2:54
we lived I think that was like the
2:56
only place to go unless you go a
2:58
bit more further out than you have the
3:00
other supermarkets. But other than that Safeway was
3:02
like the hub. It was always
3:04
like round and it was
3:06
just always like a good hangout spot as a
3:09
teenager because like they had like the cafe they
3:11
bought into supermarkets and stuff. So Scott's talking I
3:13
think about the late 80s early 90s there. I
3:15
mean it's funny now Sam you've got a big
3:18
supermarket. Most of us have one within
3:20
10-15 minutes and it
3:23
wouldn't quite instill the excitement
3:25
but when retail innovates and down
3:27
the road you've got something you
3:29
haven't had before, those
3:32
memories really stick with you. Yeah and
3:34
it's a very pivotal point obviously
3:36
that age range where you're starting to become
3:38
social and hang out with your mates. Where do
3:40
you go? What do you do? And it's
3:43
interesting to think that at one
3:45
point a supermarket could be the
3:47
teenage hangout point really isn't it?
3:50
Around that same time that Scott
3:52
was loving hanging out in Safeway,
3:54
the UK arm of Safeway was
3:56
acquired by a big food company
3:58
called Argyle Group and
4:01
the sale was almost £700 million
4:03
back then. So it's a pretty
4:05
decent size of business Sam. Yeah
4:07
that's a very nice payday for
4:10
whoever was the original owners or
4:12
management team. So at the
4:14
time Argyle Group owned a supermarket called
4:16
Presto as well which many listeners may
4:18
be familiar with but they clearly saw
4:20
Safeway as the brand to
4:22
be. They began converting some of those
4:24
Presto stores into Safeway stores as well
4:26
and Safeway was going great guns at
4:28
this time thriving in the UK. These big
4:31
stores there were a growing number of
4:33
them as well by 1990 there were
4:37
290 of these stores across the
4:39
UK and somebody
4:41
who was right at the heart of what
4:43
was going on at Safeway
4:45
was Theresa Wickham director of communications
4:48
for Safeway. Theresa hello good to
4:50
talk to you. Good morning
4:52
hello. Thank you so much for being with
4:54
us. Can you give us a rundown of
4:57
what Safeway was all
4:59
about? Yes it was a
5:01
fantastic time to join Safeway. I'd never
5:03
worked in a big corporate company before.
5:05
I'd co-founded a pressure group for English
5:07
apples which actually challenged the supermarket so
5:10
when I got the call from the
5:12
head hunter to join a supermarket I
5:14
said which one? When they said Safeway
5:16
I said I'm very interested and
5:19
also the other thing was because I knew
5:21
nothing about retail everybody thinks it's just buying
5:23
a can of beans putting it on the
5:25
shelf selling it. I had a huge induction
5:27
program so for the first two weeks I
5:29
went out and worked in a store which
5:31
was amazing. I mean I'm a great shopper
5:33
but actually being behind the scenes in the
5:35
store was an eye-opener to
5:37
me. I know how people behave and
5:40
also I'm very good at stacking shelves.
5:44
What was the supermarket scene
5:46
like and how did
5:48
Safeway fit in that? We
5:51
were the minnows so we set out
5:53
to be quite cheeky in what we
5:55
were doing and very innovative. We also
5:57
started things like meet the buyer, small
6:00
suppliers who wanted to get onto supermarket
6:02
shelves. We held sort of sessions down
6:04
in the West Country. It was
6:06
quite difficult because we didn't want to raise expectations,
6:08
but people wanted to know if they
6:11
wanted to supply a supermarket what they need
6:13
to do. And others copied us. Some people
6:15
got on the shelves, some people realised they
6:17
didn't want to. So that innovation
6:19
and also the other thing, we were the
6:22
first into the organic food market. And
6:24
that was interesting because if you're an
6:26
organic shopper, you did your main shop
6:28
with us. And was this making
6:31
money at the time in the early
6:33
90s? Yes, it was for two
6:35
reasons. One is that centralized
6:37
distribution puts about one and a half
6:40
percent on the bottom line. What
6:42
does that mean when you talk about centralized distribution? What was
6:44
it you were doing? Well, years ago, particularly
6:46
on the continent, produce was delivered
6:48
to the stores by
6:51
the suppliers. And what
6:53
happened was with centralized distribution, you had
6:55
these great big distribution depots, suppliers sent
6:57
their produce in there. And then lorries
7:00
owned by the supermarket went out to
7:02
the different stores. They
7:04
were very strong in fresh produce. But if
7:06
you have fresh produce, it has to be
7:08
fresh. And through their technology
7:11
and their centralized distribution, they were able
7:13
to cut the delivery time down to
7:15
24 hours to get it
7:17
onto the shelves from the supplier.
7:20
And so was that in line with what other supermarkets
7:22
were doing? No, they were ahead of
7:24
the game. A lot of the technology with
7:26
Safeway was ahead of the game. And people
7:28
caught up with them. I mean, the self
7:30
scanning that you now take for granted. I
7:33
introduced that in the store in
7:35
1996. And everybody said, Oh, this
7:37
is a recipe for shoplifting. No,
7:39
it's not. If people are
7:41
going to shoplift, they're going to shoplift. But
7:43
what it did help people as they went
7:45
round, they knew what was costing them. They
7:48
could add it up with the handheld bars
7:50
and get out quicker. The trouble was for
7:52
us that Tesco's were the first to
7:54
develop big out of sound superstores.
7:56
And while you referred to superstores,
7:58
in fact, Safeway had a lot of
8:01
much more medium-sized stores and they didn't
8:03
get in on the first thrash of
8:06
the out-of-town super stores which was Tesca's
8:08
advantage to be able to grow as
8:11
of the cash cows. Now we've
8:14
heard the excitement from Theresa
8:16
working there, this business that
8:18
was growing that felt like
8:20
the underdog that was battling
8:23
against some of these bigger names. Let's
8:25
bring in somebody else who was getting a
8:27
slice of the Safeway success. Judy
8:30
Gardner was supplying pickles and
8:32
chutneys to Safeway. Judy hello.
8:34
Hello. When was it that you were doing
8:37
your supplying to Safeway? Through the 90s.
8:39
Through the 90s. Judy, what do you
8:41
remember Safeway being all about? Well,
8:43
I had a fantastic relationship with Safeway.
8:46
I was actually introduced to them through one
8:48
of the Meet the Buyer campaigns and
8:51
fortunately the buyer liked
8:53
my product and took me into 50
8:56
of their stores with my pickled onions
8:58
and chutneys. Within six
9:00
months I'd outsold pickled
9:02
onions in Scotland. That
9:04
was own label pickled onions in Scotland at
9:07
a very cheap price which was unheard of.
9:09
I neglected to tell you that I went in at £1.50 a
9:12
job with my onions when the brand leader
9:14
was going out at I think about 55
9:17
pence. The
9:19
whole thing was going so well that
9:21
the following year they put me
9:23
on a national account which meant
9:25
that my business just started to
9:27
really go. It was
9:30
an amazing opportunity for me. Because
9:32
once Safeway had taken it on a
9:35
national scale then the other supermarkets followed
9:37
on. I remember Tesco coming
9:39
along to me and saying for goodness sake
9:41
how come you're supplying Safeway and I was
9:43
able to say well they got me first.
9:46
What was the secret here Judy? Was there something you
9:48
had going on with your pickled onions? Well,
9:50
all of my products were hand produced so
9:52
that maintained the quality. I was all
9:54
about the taste and quality. Obviously I
9:56
developed a very good recipe
9:58
for my vinegar. and my
10:01
pickling solutions and we just
10:03
work to the highest quality we could. Sam,
10:05
I love these stories within stories that we come
10:07
across sometimes. I mean, to be selling something that's
10:09
a bit more expensive than the other stuff, but
10:11
it's that good that people are
10:14
like, yeah, let's go for it and it booms. Actually,
10:16
sounds like Safeway were ahead of the
10:18
game for once. We often talk about
10:21
businesses that are behind the curve and
10:23
don't move quickly enough. But,
10:25
you know, local suppliers meet
10:28
the buyers, higher quality goods,
10:30
organic. This is
10:32
all things that probably are attractive
10:36
to a certain portion of the market now, but
10:39
maybe it wasn't quite
10:41
enough at the time because of where
10:43
the consumers were at. I do
10:45
love a pickled onion. Yeah, me too. I'm
10:48
amazed our producers haven't said to us yet, can
10:50
you stop talking about pickled onions? Trying
10:53
to figure out what went on at Safeway. But,
10:55
Judy, is your pickled onion business still going or
10:57
what was the name of it? The brand
10:59
I created was called Garnet. I grew it
11:01
in 12 years and I'd sold
11:04
out to bacstas actually. I think you still
11:06
see some of the pickled onions and pickled
11:08
eggs on the shelves now. Judy,
11:10
it's been lovely having you on the program.
11:13
Safeway was huge. Mid-90s,
11:15
this business, hundreds of stores,
11:18
plenty of happy customers, happy
11:20
suppliers as well as we've been hearing. So
11:22
where did it go wrong? So
11:27
the thing is Safeway was seen as a
11:29
more expensive place to shop. So to try
11:31
to counter that image, take on its big
11:33
rivals, Tesco and Sainsbury's, it brought in its
11:35
own range of lower price goods, Safeway
11:38
Savers. Theresa, how difficult was it
11:40
for Safeway to actually challenge those
11:43
price perceptions that its customers had?
11:45
It's quite difficult because once you
11:47
get that perception, it takes some time for
11:49
people to go. So they
11:51
did a loyalty card for families and
11:54
they did all sorts of things. But
11:56
all those things take time to penetrate
11:58
people's views. So that was... problem
12:00
for them which they recognised. Were
12:03
these ideas working? Yes, they
12:05
were. But the big problem that
12:07
Safeway had, apart from the price
12:09
perception, was that they didn't get
12:12
into the big out-of-town superstores at
12:14
the same time that Tesco's did.
12:16
And it gave Tesco's the big
12:18
leap forward in terms of selling
12:20
space, scale, you can offer more
12:22
volume to suppliers. And we had
12:24
far more of the sort of
12:27
medium-sized stores, very big in Scotland, very big
12:29
in Scotland. We had the largest share of
12:32
the market there. And so by
12:34
the mid-90s, that's when we first
12:36
sort of look back and see those
12:38
reports of Safeway starting to close some
12:40
stores. So 1.17 were shut and around
12:42
1,000 jobs were lost.
12:47
Well, all retailers shut stores, but
12:49
you shut stores for a reason,
12:51
but you don't stop opening stores.
12:53
You just open stores in different
12:55
locations and in different sizes. Sam,
12:58
what do you do when, you know, Theresa
13:00
talks about Tesco winning the space race
13:02
at that time and they've mopped up
13:04
a load of the great out-of-town locations
13:07
and you're behind. You
13:10
have to find another way to solve the
13:12
problem. But if the superstores were the answering
13:14
consumers were moving
13:17
over to the mid-roves, then obviously
13:19
finding a solution to the land
13:21
would be number one priority from
13:23
a board level viewpoint. And you'd
13:26
need to bring in somebody that
13:28
had specialist skills in that area.
13:30
Did they do that, Theresa? They
13:32
had a fantastic property development team
13:34
who used to fly around the
13:36
country in an airplane on a
13:38
Friday looking at possible sites. So
13:40
it might be a bus station
13:42
in Exeter, an old vacant
13:45
factory in Tot Ness. But Tesco's
13:47
got in early and had a
13:49
good land bank. And so
13:51
how was it feeling at Safeway? I know you left in
13:53
1996. So around that time, was this...
13:58
Oh, we've got a battle
14:00
on our... hands to survive here or
14:02
did it feel like there were other
14:05
solutions? I think it felt
14:07
that it was going well. In
14:09
1994 it launched an advertising campaign,
14:11
it launched these price perceptions. I
14:14
left because my big project had finished putting
14:16
you all into a job. There comes a
14:18
time when you say, I think I'd like
14:20
a breathing space and I think I'd like
14:23
a change. The thing we have to remember
14:25
about these big four is they
14:27
were fixated on their share price every
14:29
day. The discounters who've come in now
14:32
aren't share priced, they're family
14:34
owned businesses. They've been
14:36
around for a long time but it's those
14:38
Sainsbury's Tesco's Safeway all very
14:40
focused on their share price
14:43
because it was important to
14:45
them. Something that's come up before Sam? Oh
14:47
yeah. Why is
14:49
that such an issue? Because clearly there must
14:51
be reasons people want to list on stock
14:53
markets and get investment from people by doing
14:55
it that way but of course then you've
14:57
got a load of shareholders around the world.
14:59
It's not so much the shareholders
15:01
as the perception of
15:04
the effect on shareholders.
15:07
So I worry about spend a
15:09
pound, make a pound fifty.
15:11
It has to be cash generative. The
15:13
stock market, the prices of shares aren't
15:15
always related to the underlying performance of
15:17
the business or
15:19
even the values or the potential
15:22
for the future. It is all
15:24
about perception. So how the
15:27
market is talking about your
15:29
business. So you end
15:31
up becoming politicians instead of business
15:33
people. You end up making decisions
15:36
that you think are going to be the
15:38
right decisions for the share price and
15:40
not the right decision for the business
15:43
and it's that disconnected. It's not saying
15:45
it's not, there's lots of
15:47
good reasons to float a business and
15:49
if you want to get to real
15:52
scale there's huge advantages but it can't
15:54
be underestimated the disconnect that happens between
15:56
the underlying business performance.
16:00
Safeway's got this battle with the
16:02
bigger supermarkets who are, Tesco
16:05
particularly mopping up some of those huge out
16:07
of town spaces to build their stores that
16:09
we still see in a lot of places
16:11
today, don't we? Safeway actually bought in a
16:14
former Walmart, the huge US grocer.
16:17
And executive from there, Carlos
16:19
Creado Perez, he added
16:21
pizza making, fresh pasta counters, had
16:23
all these ideas, improved the look
16:25
of the stores as well. Customer
16:27
numbers grew a bit, sales rose.
16:29
Profits were up a bit as
16:31
well. But despite all this improvement,
16:34
Safeway was still struggling to
16:36
compete against his rivals
16:39
by 2002 in a
16:41
drop from third place to become
16:43
the fourth largest supermarket chain in
16:45
the UK. And by then, Ronan
16:47
Heggerti had joined the retail trade
16:49
magazine, The Grocer. And Ronan joins
16:51
us now. Ronan, hello. Hi
16:53
there. How are you doing? Very well, thank
16:55
you. What was on the cards for Safeway
16:57
back at the turn of the century? At
17:00
that time, everything was just
17:03
about Tesco, really. Safeway flipped into fourth place.
17:05
Ginger was still second as it was third.
17:08
Safeway dropped down and it was just under 10%
17:11
of the market. The ones ahead of that
17:13
were around 16%, whereas Tesco was 25%
17:15
of the market. And
17:17
so it just felt that Safeway had kind
17:20
of lost its place. It
17:22
was just so competitive, a marketplace
17:24
at that time. Were we starting at this point
17:26
to sort of hear more of
17:29
other businesses wanting to buy what
17:31
Safeway had, thinking they couldn't stand
17:33
on their own two feet? There
17:36
had been a lot of talk
17:38
about mergers and acquisitions. I think
17:40
even earlier in the late
17:42
90s, I think Asda had had a look
17:44
at potentially buying Safeway. But I
17:46
think, you know, we've seen Tesco buy lots
17:49
of other little chains of stores that they
17:51
were disappearing out of rain knots, northern St.
17:53
Mor like Bells,
17:56
Jacksons, lots of big
17:58
convenience chains in London. snapped
18:00
up by the likes of Tesco, Sainsbury's as
18:02
well. So it
18:04
was a very acquisitive time and there was a
18:06
sense that if you weren't
18:08
big enough, you were vulnerable. But also
18:11
at the same time, the Competition Commission,
18:13
the regulator they were looking out for
18:15
customers, the Competition Commission wasn't too pleased
18:17
when the likes of
18:19
Sainsbury's were looking at what
18:22
Safeway had and thinking maybe we'd like
18:24
to buy it. Yeah, absolutely.
18:26
And we had that situation where
18:28
Tesco, Sainsbury's and Asda again had
18:30
a look and because of
18:32
their skills at the time, the addition of the
18:35
Safeway portfolio to theirs would have created a bit
18:37
of a giant. If
18:39
Tesco had bought it, it would really have
18:42
set them apart. If Sainsbury's or Asda
18:44
bought it, it would have just put them closer to the
18:46
level of Tesco at the time. And
18:48
so the idea was that if you just
18:50
strip away another brand, then you set up four
18:53
big markets or even five at the time, but
18:55
in a local area, there might be only three.
18:57
And over the course of time, while it was
18:59
not competitive, they weren't immediately going to
19:01
put prices up because of course, time prices would go
19:03
up because there'd be less competition. And so the customer
19:05
would suffer. That's the ethos
19:07
of what the Competition Commission was trying to
19:09
protect. So the move was blocked then by
19:11
the Competition Commission at that point. It
19:14
was blocked for those bigger guys,
19:16
but it wasn't blocked for Morrisons
19:18
essentially because Morrisons were in fifth
19:20
place at the time and were
19:22
actually even smaller, almost half
19:24
the size of Safeway at the
19:27
time. And what was the offer? Can you remember? It
19:29
was somewhere in the region of $3 billion. And
19:31
there was also rumors around
19:34
that Philip Green had been also keen to
19:36
try and get his hands on it. He'd
19:38
also been looking at M&S around that time
19:40
as well and subsequently tried again to
19:42
buy M&S. And so some market
19:45
assets at the time were definitely seen as a
19:47
really important thing to get into. Did they own
19:49
the site, Safeway? Did they own
19:51
the properties? They did, yeah. And
19:53
again, that was a big part of it,
19:55
Morrisons. They started eventually talking about more as
19:57
a property label than a buying a rock.
20:00
to create a much bigger supermarket chain kind of thing.
20:03
And that space for the trees I
20:05
mentioned had been huge. I think at
20:07
the time we were talking about the
20:09
term Tesco Town, I'd really got into
20:11
the national conversation where we had these
20:13
ideas of Tesco surrounding towns with four
20:15
or five big supermarkets out of towns,
20:18
supermarkets. And the other supermarkets had
20:20
these land banks as mentioned, which they were keeping,
20:22
sometimes not even building on them, just keeping them
20:24
so others couldn't buy them. So that space was
20:26
such a premium. So to keep
20:29
regulators happy at the time, that
20:31
deal did go through. Morrison's bought
20:34
almost 480 stores from Safeway, had
20:37
to sell 50 odd of them, but they kept
20:39
the majority, rebranding them
20:41
all Morrison's. So it
20:43
was at that point, Sam, that
20:46
Safeway was no more.
20:48
Theresa, why weren't people at Safeway
20:50
thinking, right, we need to go
20:52
out, get a bit stronger. Why don't we
20:54
go and buy Morrison's? Well,
20:57
that's a question I can't answer because I
20:59
wasn't there. It's a question other
21:01
people have asked at the same time. But
21:04
that was the decision of both
21:06
boards that it would work. Morrison's,
21:08
I don't think, realised they were
21:10
taking on a totally different business,
21:12
very much more sophisticated, particularly in
21:15
the technology, the self-scanning and things
21:17
like that. So it took them
21:19
some time to realise what they'd
21:21
bought. So, Rhodan, what do you think? Why
21:23
wasn't it the other way round? And
21:25
we're almost not sitting here saying it's the
21:27
Morrison's name that went, and it was Safeway
21:30
that's still around today. Yeah, I think that's
21:32
probably the history of the companies. You
21:34
talked about, obviously, Safeway originally coming over from
21:37
America, then being bought out by Argyle. It
21:40
didn't have that sort of legacy as
21:42
a sort of British business, whereas Morrison's
21:44
grew organically from a market stolen
21:47
Bradford into this huge
21:49
northern supermarket powerhouse. And
21:52
I wouldn't have seen them selling
21:54
for all the tea in China. It
21:57
had something wrong lines of 36 years. of
22:00
consecutive growth. Not
22:02
bad. It had never issued any sort
22:04
of problems or anything like that kind
22:06
of thing in it and its shareholders
22:08
were always pretty happy with
22:10
what they were doing at the time. Well
22:13
we've got to the point where the Safeway
22:15
name disappeared. He'd sort of re-emerge a little
22:17
bit. In 2016 Morrison said that they'd revive
22:19
the Safeway name for some of the food
22:21
it makes and would supply it wholesale to
22:23
independent retailers. So then in 2022 Morrison's bought
22:27
McColl's. The year after that
22:29
they started to get rid of the Safeway and label
22:31
ranges as well when they sort of reassessed what
22:34
they were doing. So it really was
22:36
the the final end of the Safeway name at
22:39
that point. Theresa, Ronan,
22:41
thank you so much for being with
22:44
us on the programme today. Sam,
22:47
why is it that Safeway isn't one of those at
22:49
the top of our high street these days? Supermarkets
22:52
are probably the most
22:55
cutthroat, brutal market you
22:57
could ever possibly imagine.
23:00
So a £3 billion sale
23:03
exit is by no means a
23:06
failure. It was obviously the right time
23:09
for them to get out. I
23:11
think that this is absolutely down
23:13
to market forces and
23:16
the level of ruthlessness that
23:18
goes on in supermarket trading.
23:21
You have to kill or be killed
23:23
from what I've seen. What's the lesson
23:25
to learn there? Because that must be
23:27
something that comes up quite a bit
23:29
where you're in an industry that's changing
23:32
massively and people are merging. There might
23:34
be two businesses that should be together
23:36
but actually who's buying who here? Who
23:38
wins out? That is absolutely down to
23:40
who wants it all badly and you
23:42
know I always say you can have
23:44
anything you want in life, just
23:47
what are you prepared to sacrifice to have
23:49
it? In these sets of
23:51
circumstances that's where it comes down to it in the
23:53
management team. One team wanted
23:55
it more badly than the other team
23:57
and they took it. And you know all the time.
24:00
or credit to them. I
24:02
don't know how successful Morrison's
24:05
acquisition of Safeway was for
24:07
Morrison's. I don't know whether there was any
24:09
regret further down the line because
24:11
I should imagine it's become harder and harder
24:13
to compete in that market segment. So I
24:16
would say Safeway did a good deal, but
24:19
ultimately Morrison's wanted it and they
24:22
willed out in their desire for that.
24:24
Yeah, and we've seen Morrison's, having had
24:26
quite a journey itself, having new owners,
24:29
sounds like a good Saturday night game show that.
24:32
The merger. The merger, yeah. Two businesses,
24:34
only one survives. Family fight. Because you're
24:36
hosting that Sam, I'm putting a good
24:38
word for you. Sam, brilliant to talk
24:41
to you as ever. Thanks
24:43
also to our expert guests Theresa Wickham,
24:45
Judy Gardner, Ronan Hegarty as well, who
24:47
joined us their news editor at
24:50
The Grosa. That's
24:53
all from us for now. We'll be
24:55
back with a new series later
24:57
in the year, so please do
24:59
send us your suggestions for topics
25:01
that are toast. You can email
25:03
us toast at bbc.co.uk. You can
25:05
find all our episodes in the
25:07
Slice Bread feed on BBC Sams.
25:09
Toast is presented by me, Sean
25:11
Farrington, produced by Vianse Deke and
25:13
John Douglas. It's a BBC Audio
25:15
North production for Radio 4 and
25:18
BBC Sams. Thank you for listening.
25:21
Hello, it's Robin Ince here with a new series
25:23
of The Infinite Monkeys Guide 2. We've gone back
25:25
through all of the episodes
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of The Infinite Monkey Cage and we've
25:29
ransacked the archive to bring you the
25:31
best bits from scientists and celebrities with
25:33
handy little guides to everything from failure
25:35
to the future. We'll even throw in
25:37
a bit of religion too. Yeah, hello.
25:39
It's Brian Cox here. We've pulled together
25:41
the best moments from the past 28 series of the
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show, 28
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theories, to bring you some of
25:48
the funniest moments and the most surprising
25:50
signs with guests including Eric Kidal, Dave
25:53
Gorman and our resident theologian, Casey Brand.
25:55
It's called The Infinite Monkeys Guide 2.
25:58
Listen first on BBC. sounds.
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