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Episode from the podcastSLMA Live

Driving the forecast by finding qualified prospects

Released Thursday, 12th May 2016
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During our program, Sean Burke, CEO of Kitedesk discusses how a company can economically create real qualified prospects to drive a forecast which drive sales. Qualified leads or prospects can have many definitions, however, from a salesperson’s perspective it is simply meant as “qualified to buy" rather than speaking to the weighted quality of the lead.
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