In this episode we chat with author, speaker, founder and the very “legit” Mr. Justin Wise, CEO of ThinkDigital. The core of the conversation revolves around purpose. Justin talks about the path to success for ThinkDigital was paved with purpose. Many small business owners and entrepreneurs don’t invest the time in creating clarity of purpose. And Justin believes that a cornerstone of success in digital marketing and social is “a deep-seated connection to a common purpose” between an audience and a business. Once your purpose is clear it’s much simpler to engage on social. As a social media maven, Justin talks about engagement as the ultimate differentiator. He’s going-for-broke on engagement across all channels--not just social media.