👀 Watch on YouTube: https://www.youtube.com/channel/UCmFHZqDGRbOHXjhpicWuqhg.📧 Do you want to grow your business? I help small business owners succeed with strategy, marketing, and operations. Email me today at [email protected] and l

4-9-24 - How to Use a Press Release to Get Attention for Your Small Business

17 days ago 12m 53s

Small business owners, have you ever tried sending out a press release about a new product or an event at your company, just to hear crickets chirping in response? On today’s show, we’ll talk with an experienced PR professional about why most

3-26-24 - 3 Ways Underpaying Yourself Is Hurting Your Business

Mar 26th, 2024 13m 59s

FEATURESmall business owners, do you pay yourself a below-market wage to keep your business profitable? Or maybe you take draws, but they might be sporadic and of varying amounts? On today’s show, we’ll talk with an experienced accounting pro

3-12-24 - How to Buyout Your Competition Using an SBA Loan

Mar 12th, 2024 13m 21s

FEATURESmall business owners, have you ever considered buying out a competitor to expand your own company’s capabilities and customer base? On today’s show, we’ll talk with a lending expert about how you can finance a business acquisition at u

2-27-24 - Google Trends Will Give Your Small Business an Edge

Feb 27th, 2024 9m 27s

FEATUREGoogle Trends is a powerful and completely free tool from Google that can help you stay ahead of the curve. It will help you understand your customers, and can inform decision making on marketing, research & development, and more.Google

2-13-24 - Small Business Owners Face Economic Uncertainty and the Beneficial Ownership Rule

Feb 13th, 2024 5m 16s

NEWS ROUNDUP1 - Small business owners continue to grapple with economic uncertainty, according to the National Federation of Independent Business’ Small Business Optimism Index.https://www.nfib.com/content/press-release/economy/small-business-o

1-30-24 - How to Determine if a Worker Is a Contractor or an Employee

Jan 30th, 2024 11m 7s

FEATUREThe Department of Labor (DOL) has finalized its new independent contractor rule. There are six factors that you must use to determine if a worker is a contractor or an employee.The final rule goes into effect on March 11, 2024.Misclassi

1-16-24 - How a Fractional COO Can Make Your Business Life Wonderful

Jan 16th, 2024 14m 47s

FEATUREA fractional chief operating officer, or a FCOO, can help you make your business life wonderful, getting you back to doing what you love in the business, which is likely not overseeing the daily operational tasks.* How to know when it is

1-2-24 - 2024 Economic Optimism & Google’s New Small Business Attribute

Jan 2nd, 2024 4m 15s

NEWS ROUNDUP1 – There’s reason for optimism about the economy in 2024, and that’s good news for small businesses.https://www.wsj.com/economy/what-to-watch-in-fridays-spending-report-inflation-closing-in-on-feds-target-0778037dhttps://www.cnbc.c

12-19-23 - How to Get Publicity for Your Small Business

Dec 19th, 2023 12m 57s

FEATURE* What is the different between public relations and marketing?* What are the three tactics for PR?* How does a small business get publicity? How does the owner, who is usually the primary salesperson, get publicity?* How much of your k

12-5-23 - SBA Resources You Need to Know About

Dec 5th, 2023 8m 3s

FEATUREYou’re probably familiar with Small Business Administration loans. SBA loans, as they are commonly called, are partially backed by the federal government.But there are other resources the SBA offers, some of which aren’t well known, whi

11-21-23 - Don’t Destroy Your Chances of Hiring the Right Candidate

Nov 21st, 2023 14m 25s

FEATURETo get the right candidates, you need to alight the job description with the actual need for the position.Also, avoid giving your candidates a poor experience in the overall process from interviewing to onboarding.Finally, don’t hire rea

11-7-23 - Unlock Your Customers’ Vision and Make Them Raving Fans

Nov 7th, 2023 8m 52s

FEATUREToday, we continue our discussion of the book “Raving Fans” by Ken Blanchard and Sheldon Bowles. To create raving fans, the business must create a vision of the customer experience, but then, it must invite the customers themselves into

10-24-23 - Make Your Customers Raving Fans to Get More Referrals

Oct 24th, 2023 9m 18s

FEATURETo have a truly thriving business, one essential element is a customer base who are wildly enthusiastic about what your company offers, so much so, in fact, that they eagerly tell their family, friends, and neighbors.In their book “Ravin

10-10-23 - What Types of Insurance Does Your Small Business Need?

Oct 10th, 2023 12m 18s

FEATUREEvery small business has different insurance needs, but almost all will need General Liability coverage. And many will also need coverage included in a Business Owner’s Policy (BOP).Other types of insurance could include Workers' Compen

9-26-23 - How To Get Your Small Business Found on Google

Sep 26th, 2023 12m 9s

FEATURERanking high in search engines results, especially on Google, is a concern of most small businesses. There are a few basic things you can do to help your site be found, like consistently creating good content (but you don’t have to writ

9-12-23 - The New I-9 - What You Need to Know

Sep 12th, 2023 13m 42s

FEATUREThe Department of Homeland Security issued a new Form I-9, also known as the Employment Eligibility Form, on August 1. If you have employees, you need to be completing an I-9 on every new hire and should have already completed an I-9 fo

8-29-23 - 3 Ways Your CRM Can Boost Company Performance

Aug 29th, 2023 9m 57s

FEATUREMany small businesses already have a CRM in place, but these platforms can be very robust, and you’re probably not taking full advantage of the functionality available to you.If don’t already have a CRM, some of the most popular for smal

8-15-23 - Advertise to Prospects Incoming From Your Lead Magnets

Aug 15th, 2023 8m 32s

FEATUREAfter you’ve completed the hard work of developing, deploying, and promoting your lead magnet, you’re still not done. The leads have started to come in, but what’s next? In most cases, you’ll need to start an email marketing campaign t

8-1-23 - Promote Your Lead Magnets With These Proven Methods

Aug 1st, 2023 13m 30s

FEATUREOnce you have developed a solid lead magnet, you want as many prospects as possible to interact with your valuable offer. You need to promote the lead magnet through a variety of channels.You must first create a landing page for the lea

7-18-23 - Deploy Lead Magnets To Get More Prospects

Jul 18th, 2023 10m 42s

Feature begins at 4:12 (News roundup prior to that)FEATURELead magnets are an inexpensive way to get on the radar of more prospects. They are popular because they work.There are numerous kinds of lead magnets, or lead generators, including dow

7-4-23 - AI Causes Mixed Feelings & Inflation Worries Persist

Jul 4th, 2023 4m 21s

NEWS ROUNDUP162% of owners with businesses of annual revenue between $250,000 and $5 million said inflation was their top concern.https://stories.td.com/us/en/article/small-business-owners-concerned-about-employee-retention-product-shortages-an

6-20-23 - Things To Know for Small Business Sales

Jun 21st, 2023 12m 6s

FEATUREThere are many aspects to sales that a small business needs to get right. We discuss the difference between sales process and sales methodology, and the difference between a sales plan and a sales playbook, among other things.Today’s gu

6-6-23 - SBA Loan Rates Top 10% & Small Biz Tax Deduction Expires in 2025

Jun 6th, 2023 4m 46s

NEWS ROUNDUP1The average rate for a Small Business Administration loan has now hit double-digits.https://www.wsj.com/articles/fed-rate-increases-hit-small-businesses-the-hardest-7da7fb8ehttps://www.nerdwallet.com/article/small-business/sba-loan

5-23-23 - Avoid 2 Big Mistakes Companies Make Hiring for Sales

May 24th, 2023 12m 5s

FEATURESales is a foundational to the success of your small business. No sales means no revenue, which means no business. But many small businesses struggle to get sales right. And as they scale, they make costly mistakes, like hiring just o