The terms "overnight success" and entrepreneur hardly ever coincide. Even when a company seems to come out of nowhere to take the market by storm, the public does not see the years of hard work and sacrifices it took to get to where they are today. However, for Heather Coday and Alpha-Lit KC, the timing of their launch helped them take the market by storm within the first six months of opening!

Heather not only runs Alpha-Lit KC but also her own event planning company in Heather Lane Events. Located in Dallas, Texas she serves both the Dallas and Kansas City metro areas. This business was much more of the typical entrepreneur story. Building a referral network through family and friends before really finding her niche in the market. Heather Lane Events now has a stronghold in both markets and is looking to continue to grow in the future!

With successfully launching two businesses on her own, Heather has a wealth of knowledge to share with us. Some of the key points she hits on include:

1. Building a referral network through hosting free events
2. How to build a portfolio of success stories to share
3. The art of lead generation through Instagram
4. How to convert social media leads into actual clients
5. The difference between using energy and and having focused energy.

Enjoy!!

Website: https://www.heatherlaneevents.com

Instagram: https://www.instagram.com/heatherlaneevents and https://www.instagram.com/alphalitkc/

Facebook: https://www.facebook.com/pg/heatherlaneevents and https://www.facebook.com/alphalitkc/