This case study answers vital questions about the effectiveness of your LinkedIn account. Does your profile give people reason to contact you? Do they know how you can help them with their problems?

Using Matt Brearley’s LinkedIn profile, social media strategist, Adam Houlahan, walks you through the process of evaluating your LinkedIn profile. Don't miss this opportunity to learn from the CEO of Web Traffic That Works and author of Social Media Secret Sauce. He’ll show you how to improve the quality of your profile, communicate what you have to offer, and raise your ranks on LinkedIn’s platform.
What you’ll Learn:

02:14 Take a look at Matt's LinkedIn profile as an example.
03:13 Work with the background image in LinkedIn
05:19 How you should present yourself in your profile picture.
07:13 Make a professional headline which is search engine optimized.
09:23 Configure your URL link.
11:57 Your LinkedIn Summary: Keep customer relationship building in mind.
16:41 Use the best keywords in your past work descriptions.
18:58 How to write your past work experience summary.
19:15 Keep your LinkedIn profile up to date.
21:05 How often to publish on LinkedIn
22:35 Diving deeper: Resources.

“It's about how you're connecting, one on one, with people - creating conversations.” Adam Houlahan

“It's wasting a lot of valuable real estate to tell me all about your degrees, because quite frankly I don't care.” Adam Houlahan

“With what we’ve discussed today, you've got over 80%, of what you need to fix on your LinkedIn profile, done and dusted.” Adam Houlahan
Tips for optimizing your LinkedIn profiles:

Utilize the background image.
Use a professional head-shot for your profile picture.
Consider using key (searchable) words in your headline.
Make the main point of your summary be about how you solve problems for your targeted audience (client, customer, partner):

Your name.
Your claim to fame.
What you do.
The problems you solve for your target audience (customer, client, partner).
Your why.
Call to action (“email me to help you…”)

Configure the text of your URL link (below your profile) picture to read as your name if possible (use numbers or your middle initial if you need to.)
Keep searchable words in mind for your work experience descriptive words: what will people looking for you be using for their search words?
Writing your Summary:

Why you do what you do.
How do you do what you do.
What it is you do
Call to action.

Adam Houlahan

Web Traffic that Works

Web Traffic that Works on LinkedIn

Social Media Secret Sauce, by Adam Houlahan

The post SBB11: Case Study- Step by Step actions to make your profile shine appeared first on Small Business Blitz.