Find out how correct branding benefits your business. Do you understand the difference between marketing your business and branding it? . Make sure you do it in a way that targets the right market for your business and communicates what you intend.

Businesses that get branding right place themselves in a better position to than those which don’t. Joel Grant explains how to make sure your brand is clear, avoiding confusion and mixed messages with logo, advertising and marketing.

Joel is one of Brisbane's leading marketing and branding professionals. Having worked with hundreds of small and large businesses across both Australian and New Zealand Joel has gained an incredible wealth of business marketing and branding knowledge and as result loves working with businesses to build them an outstanding brand.

On top of holding qualifications in marketing, management and graphic design, Joel is also a Google Adwords Qualified Individual and a Certified Practising Marketer for the Australian Marketing Institute.

He founded ONEOUT Creative on 20th August 2010 in an effort to help businesses get affordable and effective marketing and branding services that help take their business to the next level. Over the years ONEOUT Creative has grown into a full service marketing and branding agency that has worked with a diverse range of clients including some of Australia's most well known brands.

What you’ll learn:
02:32 Are you confusing marketing for branding: Branding explained.
07:32 The first two steps in branding.
09:43 Positioning, Defining and Developing your brand.
16:07 Launching and maintaining your brand.
21:14 The most common mistakes that business owners make in branding.
23:25 Keeping everything in perspective.

Top Takeaways:
Eight Steps for Branding your Business:

Determine what you are branding.
Do your market research so you know who your competitors are.
Position the brand. What sets you apart from the others in your market?
Define your brand (your communications, images, marketing).
Develop your brand identity: Your brand name, logo, tag lines, business cards, website, social media profiles, radio or television ads or jingles. Make it consistent.
Launch your brand internally, making sure your business brand is consistent even in the people you hire within your business.
Launch your brand externally and keeping it consistent with brand champions.
Monitor, evaluate and update your brand.

Resources mentioned

ONEOUT Creative

ONEOUT Creative on Facebook

Joel Grant on Twitter._

Joel Grant on Periscope

Joel Grant's LinkedIn Profile

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