STANDING OUT AMONGST OTHER BUSINESSES CAN BE TOUGH, but don’t worry, Bryce gets to the Root of the Matter. He explains the importance of conducting a brand audit for your business and the importance of updating your online presence to differentiate your business.

As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.   

Needing that forensic business help? Be sure to check out the complimentary services from our Presenting Sponsor, your local Small Business Development Center for everything from HR and accounting to social media assistance. SantaCruzSBDC.org

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