Small Business Digest Podcast Insights

Donald P. Mazzella is COO and Editorial Director of Information Strategies, Inc. (ISI), a company that helps small business managers, HR professionals, healthcare industry stakeholders improve profits.

He currently oversees an Internet publication network with more than 4.5 million opt-in small business readers and a million more stakeholders in HR and healthcare.

His latest book is An American Family Sampler from ibooks Press; he co-authored a book on marketing to small business, The Janus Principle, Focusing Your Company On Selling To Small Business.

A nationally known speaker, he has appeared on television (MSNBC, Bloomberg) and dozens of radio programs as well as being quoted in such publications as The Wall Street Journal.

He is anchor or co-anchor of two nationally syndicated radio programs and has taught at major universities around the country. A recognized news executive he is also a leading judge for major awards programs. For the past 20 years he has supported intern programs for these educational institutes by regularly involving college students in publishing organizations to gain experience.

In the evolving world of electronic media integration his ability to identify the cost savings and how to improve margins has been utilized by many companies. He is also adept at finding innovative ways of adding to sales by identifying new opportunities.

Prior to ISI, Mr. Mazzella was the Publisher of Income Opportunities magazine which was owned by Essence Communications. He won a National Press Club award for best consumer story.

He has previous senior management experience with Thomson-Reuters, McGraw-Hill and Informatics in both the editorial and production functions. His editorial experience includes stints with a number of national publications as editor and writer.

He holds BA, MA and MBA degrees from New York University.