Andee Gainsford of QFS New Zealand explains the need to have the right reasons for exporting, its benefits, and the importance of knowing and understanding your offshore target markets. Next, we look at the experiences of two exporters and hear from Jane Stanton of the Seriously Good Chocolate Company and Murray Brown of Alliance Group Ltd. They discuss a range of aspects including the need to consolidate your New Zealand market before looking overseas and the importance of knowing all regulations and getting documentation right.