Explore how clarity in business is achieved through values, purpose, and passion; these areas are fundamental for business owners to move forward with confidence. In episode 220 of the Small Business Talk Podcast, Cathy Smith hosts Liz Del Borrello to discuss aligning passion, values, and purpose with business. Liz, a leadership coach and trainer, emphasises the importance of networking and creating inclusive spaces for leaders through her venture, Leaders Lobby Perth.

Liz advises focusing on your passion when entering business, as it's easy to lose sight of initial motivations. The episode delves into the significance of aligning your brand consistently across all platforms, illustrating this with a story of an executive who successfully mirrored her online persona with her real-life values.

A key part of the discussion is the impact of showing your personality in business, especially through social media. Sharing interests like animals or hobbies can foster connections with potential clients with similar values. Liz stresses the importance of being mindful about what you share online and maintaining professionalism while being transparent about your passions.

The conversation then shifts to self-reflection practices for business improvement, like the "Gone Well and Not Gone Well" exercise. This exercise helps business owners to reflect on their achievements and areas for improvement. Liz also touches on the necessity of setting and maintaining healthy boundaries in business and personal life.

Towards the end of the podcast, Liz talks about pricing and the importance of charging what you're worth, correlating it with the value you provide. The episode concludes with a rapid-fire question session. Liz shares insights on not sweating the small stuff, the significance of Stephen Covey’s "Seven Habits of Highly Effective People," and the importance of not fearing others’ opinions.

Listen to  Small Business Talk Podcast episode 220 with Cathy Smith, brought to you by CATCO Enterprises.

Support the show: https://smallbusinesstalk.com.au

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