This episode of Small Business with Steve Strauss powered by SAP, is all about branding. We all know those iconic brands that seem to transcend business, into everyday culture; Nike, Tide, Kleenex, Levis, etc. It's easy to overlook how important that part is to your business, but how do we grasp the bigger picture when working on our brands? We bring in an expert to day, to help us learn about the incredible small business branding by UGG and Apple.