What does niching down mean? It’s about narrowing down your business to appeal to a very select group of customers or clients.

Initially people find this counterintuitive - they want to appeal to MORE people - after all, more people = more sales, right?

Well, not necessarily.

By serving a small but extremely connected customer base, you can experience strong and (here's the key) more ALIGNED growth with your business.

In this episode, we talk about:

• The benefits of niching down and how it can serve you and your business
• How Kalina grew her business by developing a very specific niche
• Why you should focus on the smallest viable audience (and a breakdown of how to do it)
• How niching down removes the pressure of having to make everyone happy
• and more!

Press play to learn more about this small but powerful shift you can implement in your business and grow  🌿