When a buyer wants to buy from you, your salespeople love life.

When an inbound lead comes in at the top of the funnel, they are usually not ready to buy.

They are often not even ready to have a conversation with sales. That creates a lot of frustration inside your organization, especially if your sales team is used to sales-ready leads.

That creates a lot of frustration inside your organization, especially if your sales team is used to sales-ready leads.

Put yourself in your sales team's shoes. Now you have to follow up with someone who has not expressed an interest in talking to you.

In this episode of the Small Marketing Teams show, I’ll give you the one mindset shift that will help your sales team methodically close a significant portion of your inbound, top of the funnel leads.