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Small Spark Theory: a marginal gains approach to new business and marketing

Lucy Mann

Small Spark Theory: a marginal gains approach to new business and marketing

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A monthly Business, Marketing and Management podcast featuring Lucy Mann
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Small Spark Theory: a marginal gains approach to new business and marketing

Lucy Mann

Small Spark Theory: a marginal gains approach to new business and marketing

Claimed
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Small Spark Theory: a marginal gains approach to new business and marketing

Lucy Mann

Small Spark Theory: a marginal gains approach to new business and marketing

Claimed
A monthly Business, Marketing and Management podcast featuring Lucy Mann
Good podcast? Give it some love!
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New business is one of those subjects guaranteed to get a reaction from agency owners everywhere. Many will have a nagging feeling they should be doing a bit more, wonder how other agencies manage to land the accounts they covet, have moments of wild inspiration and energy then falter because the day job just, well gets in the way.

Gunpowder’s Lucy Mann has worked in agency new business for 30 years and has witnessed these scenarios, and many more like them, as an outsourced new business telemarketer, a new business recruitment consultant, in house new business developer, in house head of marketing, and new business mentor across multiple disciplines and agency shapes and sizes.

Regardless of size and discipline, many agencies encounter the same new business challenges, and more and more, the solution is not necessarily an ambitious marketing plan, or expensive sales resource, but instead a forensic application of process and a marginal gains approach to performance improvement.

Gunpowder’s podcast, Small Spark Theory® explores the small changes we can make to our sales and marketing process to achieve better new business results. With contributions from a range of experts, each episode will examine a single element of the process in detail, providing manageable tips for improvement.



For more about Gunpowder Consulting, please visit www.gunpowderconsulting.com or for details of our online, mentored, new business courses, please visit www.smallsparktheory.com



Follow us on Twitter @gunpowdertweets and join the conversation #smallsparktheory

With thanks to Matthew Syed for audio extract permission.

Host - Lucy Mann

Producer - Isabelle Jarvis

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Host
87 episodes
Producer
87 episodes
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Podcast Details

Created by
Lucy Mann
Podcast Status
Active
Started
Jan 24th, 2017
Latest Episode
Feb 5th, 2024
Release Period
Monthly
Episodes
87
Avg. Episode Length
38 minutes
Explicit
No
Language
English

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This podcast, its content, and its artwork are not owned by, affiliated with, or endorsed by Podchaser.
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