In this episode I dig a little deeper into the idea of ‘virality’. Why DO we dream of a large following? Why do we crave NUMBERS when it comes to our social media? 

You’ll hear my thoughts on five key features of viral content and how you can learn from that for your own business marketing.

As you’re listening, have a think about how you could take this advice and use it to make your social media marketing better and, importantly, to help you make your experience better. Because this stuff is stressful and I know a lot of you are spending more time than you have on creating content and refreshing your feed hoping to see those numbers spike.

Erika McInerney is the founder of Mac&Ernie - specialising in social media and marketing training for small business, community organisations and leaders in regional and rural areas. Find out more about Mac&Ernie or head to Instagram, Facebook or LinkedIn for loads of free tips and smart, authentic marketing advice.

Catch up on last episode with The Invy Baker.
Visit The Invy Baker's website and Instagram

🌱 This episode is proudly sponsored by Visit Gippsland, the land of many wonders. Plan a trip via their interactive website at www.visitgippsland.com.au, or be inspired on Instagram or Facebook.

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Audio production by Jet Streamer

About Small Town Business:

Small Town Business shines a light on people making big things happen in small towns, regional and rural communities.

Each episode is in two-parts. In Part one, we chat with a small-town business owner, hand picked because they have a particularly special story to tell. They generously share the ups and downs and all the in-betweens of their business, before part two where I draw out one of the key points of the discussion into a specific learning with a focus on marketing and business development.

Follow along for inspiring stories from community-driven, authentic people. Then let Erika McInerney - that’s me your host - teach you how you can take that inspiration and turn into into action for your business.

Whether you’re already living in a small town, thinking of moving, or wondering what business is like outside the city - this podcast is for you.

Make sure you follow or subscribe so you don’t miss an episode and, if you’ve just found this, make sure you start from the beginning.

For more info, visit smalltownbusinesspodcast.au