Whether your business is big or small, Robbie Kellman Baxter has proven strategies that you can use for long-term client retention and satisfaction.

Robbie is the author of two blockbuster business books: The Membership Economy and its sequel, The Forever Transaction.

Robbie is a strong believer in subscription-based business models, such as Stitch Fix, Dollar Shave Club, Netflix, BarkBox, and Freshly.

Her credentials include degrees from Harvard University and the Stanford Graduate School of Business, and she previously worked as a consultant at Booz-Allen & Hamilton.

Especially now, as small business owners and entrepreneurs fight for survival in the wake of the COVID-19 outbreak, Robbie points out that subscription-based business models are proving invaluable.

Robbie is interviewed by host and prize-winning journalist Dean Rotbart.

Photo: Robbie Kellman Baxter
Recorded: March 2020
Podcast Run Time: 44:51