If you're looking to rank better on search engines, check out Long Tail Keywords. Rather than going to the popular, high traffic - high competition keywords, these longer phrases will be easier to rank for and are a good place to start.

Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and long tail keywords are smart for your business.

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