In this conversation, Bruce interviews Shane from Boostly about using text messaging to convert website visitors into customers. They discuss the importance of capturing customer information and the missed opportunity of not utilizing web traffic effectively. Shane explains how Boostly helps restaurant owners set up web forms on their websites to collect customer contact information and enroll them in a text club. 

Chapters

00:00 Introduction

00:33 Converting Website Visitors

01:29 Capturing Customer Information

03:07 Using Web Forms and Text Clubs

04:27 Conversion Rates and Benefits

05:19 Starting with Text Messaging

06:15 Conversion Rates for Web Forms

08:06 Creating Profitable Offers

09:06 The Value of Phone Numbers and Emails

09:40 The Power of Text Messaging

10:22 The Limitations of Email Marketing

11:19 Automating Text Messaging

12:08 The Directness of Text Messages

13:29 Onboarding and Launching Boostly

15:44 Simplifying Marketing for Operators

17:41 Pricing and Pay-for-Use Model

19:44 Results-Driven Marketing

20:38 Getting Started with Boostly

21:13 Preference for SMS Communication

22:40 The Impact of Text Marketing

23:18 Opt-In Nature of Text Messages

24:00 Conclusion

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