You don't have to be a subject matter expert to help create an engaging event for professionals in a certain sector. You just have to be an expert at creating events. In this episode, Melissa talks with Erika Bradbury, an editorial and event content strategist about creating successful events and communications for business-to-business (B2B) audiences.

About Erika:
Erika Bradbury is an editorial and event content strategist. For more than 15 years, she has worked cross-functionally to create and activate B2B content. This has included writing for both print and digital publications, as well as programming large and small conference agendas. Event programs have included Social Shake-Up, IAB Annual Leadership Meeting, IAB Mixx, the Direct Brand Summit and Fashion Digital. She has worked on partner programs for Cannes and Mobile World Congress, as well as produced programs and managed talent at Podcast Upfronts and Newfronts West.

Connect with Erika on LinkedIn
Email Erika at [email protected]

Topics covered:
- Focusing on business-to-business (B2B) communications and events
- Creating content and experiences for a profession
- Topics that impact how we practice PR
- Creating content and events for social media
- Managing events for professionals
- Advice for pros looking to work for a trade publication

Resources mentioned:
- PRNEWS
- The Social Shake-Up Show
- Smart Talk: Public Relations Essentials All Pros Should Know
- MVW Communications