Join Melissa as she kicks off Season Five by discussing the importance of representation and cultural competency. This season, we're passing the mic by interviewing industry specialists who shared their expertise in Melissa's new book, "Smart Talk: Public Relations Essentials All Pros Should Know".

Topics covered:
- The importance of representation
- Experiencing cultural incompetency
- The Invitation Theory
- How to #PassTheMic

Actions to take:
- Consider what you represent in your work and through your actions
- Think about what makes people similar
- Embrace new and different people
- Practice inclusivity in everything you do

Resources mentioned:
- Smart Talk: Public Relations Essentials All Pros Should Know
- "Cultural Competency Is a Must for All"
- PRSA Conferences
- MVW Communications
- PR Pro Gear