We vote with our dollar. And the more something costs, the less voice we have in our wallet for our next purchase. That is why it’s important to be a mindful consumer. By understanding the economics behind our purchasing decisions, we can push for a better future. That’s why today, on the $mart Women Invest podcast, we are discussing the pink tax. This phenomenon is when women are forced to pay more than men for the same product. Razors, toys, and lotion are just a few examples of SKUs that when put under a microscope—we see the inherent gender discrimination. Tune in to today’s episode to hear the research, so you can more thoughtfully browse the aisles next time you’re at the store.Learn more about your ad choices. Visit megaphone.fm/adchoices

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